APEX PR
Company Info
The Work
Re/Max wants homebuyers to look past Kyle Lowry’s hype
New Balance is making running more inclusive
Re/Max uses vox pop to educate buyers
Walmart piggy banks on emotion
In the News
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Agency Moves: New hires at Hard Work Club and F&B
Hard Work Club names new group account director Carlos Game Garcia (pictured above) is the newest addition to the Hard Work Club ...
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Agency Wins: L’Oreal Canada partners with WPP’s Onefluence
Plus, Wealthsimple and Arterra BC pick new PR AORs.
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Agency Wins: Woot names Zulu its AOR
Plus, Nobu Hotel and Oakberry name AORs.
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In Brief: Director X’s prodco heads to the U.S.
Plus, AntiSocial adds two to support its growth, while Apex and Ruckus grow their client roster internationally.
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Up to the Minute: Wasserman + Partners adds to leadership
Plus, Apex PR and Ruckus Digital expand and Jungle Media picks up an AOR assignment with Wealthsimple.
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How New Balance became king of the rebrand
The athletic co's Patrick Cassidy, global director of consumer marketing, on building off the Kawhi Leonard marketing fun.
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Up to the Minute: Ruckus Digital bolsters its ranks
Plus, LP/AD adds a social media manager and Bambou Communications picks up several assignments.
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The majority of CMOs have not recently evolved their strategies: report
Senior marketers have been slow to adapt, according to new research by the CMO Lab.
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Up to the Minute: Kwittken rebrands
Plus, Apex PR appoints SVP of integrated communications and Cartier adds to account team.
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Re/Max selects Apex
The agency will manage the real estate company's PR efforts and provide digital support through its Ruckus division.
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Up to the Minute: Apex PR names new VPs
Plus, Zendatamarketing expands to Toronto, Nurun adds to its client services team and more news you may have missed.
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Up to the Minute: Dentsu Aegis ups its data game
Plus: New hires at Zulu, Unitas and Brad, and more news you may have missed.
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Parkinson Canada tackles ‘life lists’
A new campaign hopes to engage younger donors by tapping into their spirit of adventure.
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Walmart celebrates the smart
The retailer commends the mom who plans ahead, plus adds some freshness to its snack ideas.
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Up to the Minute: Tag’s new ECD
Plus: Imedia wins Parks Canada, Ipsos' first CMO and other news you might have missed this week.
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Walmart’s refresh
The retailer takes an omni-channel approach to promote its upgraded grocery offering.
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CASSIES Silver: Tangerine bears the fruits of branding success
To break through the clutter, the challenger bank unveiled its new identity, gaining awareness and clientele.
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Walmart turns 20
The brand's Canadian operation celebrates two decades of rocking the retail boat.
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Nestle soft-launches Nesfruta
The liquid water flavour-enhancer is competing in a category that's heating up, relying on sampling, OOH and PR to get the word out.
