Aurora Cannabis
Company Info
The Work
Cannabis brands celebrate 50 years of 4/20
Aurora brings safety-focused messaging to edibles
In the News
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Cannabis brands are still high on the in-store experience
Catering to different segments, price tiers and education levels could help drive differentiation in a saturated retail market.
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Aurora hires new VP of marketing
Gerald Alvoet will help lead a CPG-inspired strategic shift at the cannabis producer.
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Corner Office Shifts: Sami Siddiqui gets new role at RBI
Plus, Aurora Cannabis bumps newly named CCO to top executive role, and Save-On-Foods makes several leadership changes.
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Why brands are creating arts-driven experiences
Consultancy MassivArt's CEO explains why more marketers (in Toronto especially) are activating their brands through art.
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Licensed producers will get one store each in Ontario
The government outlined details of its private cannabis retail plan, including taking oversight outside of the LCBO.
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Aurora turns to Shopify for ecomm
The cannabis company will transition to a new online shopping platform as it continues with domestic and global expansion goals.
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Aurora Cannabis to acquire MedReleaf
A new cannabis giant is set to be formed with increased production capacity and a wide portfolio of brands.
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Corner Office Shifts: PwC Canada’s new CEO
A round-up of senior-level executive changes you may have missed.
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Aurora Cannabis acquires CanniMed Therapeutics
Months of tension come to an end, creating an even bigger player in the Canadian cannabis industry.
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Aurora Cannabis names global marketing SVP
Former Halifax agency president Savior Joseph takes on a growing international cannabis brand.
