A&W
Company Info
Brands
Ranking 2025
2024 Rank
#120Agency Partners 2025
The Work
Why Rethink shot a documentary about A&W’s Whistle Dog revival
A&W connects with South Asians with community-inspired LTO
A&W taps craft beer’s atmosphere
In the News
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2023 Agency of the Year Gold: Rethinkers don’t believe in the status quo
In true fashion, the agency likes to work with clients that are equally obsessed with living their values.
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2022 Agency of the Year Gold: Rethink – One Agency. So Many Awards
The agency also won Design Gold, PR Silver and Digital Bronze.
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Will Pret a Manger’s team-up with A&W deliver on the hype?
QSRs have a history of partnerships that flopped. How a clear vision of brand perception and expectations can reduce the risk.
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2019 Strategy Awards: Launches that stuck
A&W, Betadine and Consonant Skincare show how to creatively bring new products and campaigns to market.
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Innovation Monitor: Tim Hortons adds Beyond Meat to its menu
What the coffee chain's trial run means for the future of plant-based meat alternatives.
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A&W adds another Beyond Meat option
A breakfast sandwich made with vegan sausage is yet another plant-based option available in the QSR's 850 locations.
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A&W partners with UberEats on home delivery
The QSR becomes the latest chain to partner with the food delivery service in a bid to offer more convenience.
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New Product Spotlight: A&W serves a buzz-worthy veggie burger
Plus, Moosehead pushes sparkling water and Bertolli sauce hits Canadian shelves.
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A&W first North American QSR to ditch plastic straws
The burger brand furthers its positioning around sustainability by switching entirely to paper by the end of the year.
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The recipe for reinvention
When faced with dwindling interest, tweaking a product, perception or positioning can have big results.
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A&W’s Susan Senecal to take over as CEO
The former CMO will take over leadership of the QSR following Paul Hollands' retirement early next year.
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2017 Brands of the Year: A&W stays rooted in real
The QSR is growing among millennials thanks to a commitment to more real ingredients and less packaging waste.
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CASSIES Gold: A&W makes things better
The QSR chain focused on its ingredients to win over younger consumers.
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Check it out: A next-gen drive-thru?
A&W and Rethink put a summer spin on food delivery.
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Which brands are meaningful for Canadians?
Havas Media's new report suggests many consumers wouldn't care if most brands disappeared altogether.
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Carl’s Jr.’s Canadian shake up
The burger co hopes its milkshakes will bring everyone to the yard.
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McDonald’s named Canada’s favourite restaurant
The QSR fared well in BrandSpark's inaugural restaurant study, but ironically didn't place in the Best Tasting Burger category.
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Rethink names new partners, CDs
The Toronto and Vancouver shop has bolstered its senior ranks with six promotions in total.
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Super Bowl advertisers revealed
CTV reveals what brands bought airtime during the big game, with Labatt returning as a full-game presenting sponsor.
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Rethink promotes two
Pema Hegan and Caleb Goodman are both getting new roles at the Toronto office.
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AOY Finalist: Rethink’s winning streak
The agency comes in sixth this year, with work for Muskoka Brewery, Metro News, Masterfile, A&W and Coast Capital.
