BBDO
Company Info
Address:
Toronto
2 Bloor Street West,
Suite 3200
Toronto ON, M4W 3E2
Montréal
3500 Boul de Maisonneuve O,
Bureau 610
Montréal QC, H3Z 3C1
Award-Winning Talent 2025
The Work
Empire lives and feeds the dream for Team Canada
RBC reveals the “magic” of Apple Watches
OLG taps the power of friendship in new masterbrand campaign
Doritos outfits non-player video game characters with new looks
In the News
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DDB, BBDO and TBWA in Canada folding together under Omnicom
The agencies involved will reportedly remain active.
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Mastering the dance between human ingenuity and tech evolution
How some of this year's top advertising professionals are supercharging their creative process.
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How do you cut through loyalty fatigue?
Avion's answer lies in a mass campaign that doesn't skimp on highlighting its rewards.
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Industry news: National expands role of SVP Karen White
Plus, Harbinger names a managing director.
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The downside of over-running commercials
Michael Fyshe makes a case for media and creative agencies to better coexist.
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Omnicom posts strong Q3 numbers, but not in Canada
Overall, the company says there has been a "significant expansion" in its media business.
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Cannes Lions 2023: More Gold Lions for BBDO, FCB and Rethink
Here are the winners from the Brand Experience & Activation, Creative Commerce, Creative Effectiveness, Creative Strategy and Mobile categories.
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Cannes 2023: BBDO and Rethink win Entertainment Lions
"Missing Matoaka" strikes again, while "The Unburnable Book" gets its first trophy.
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Cannes Lions 2023: And the first Golds go to Rethink, BBDO and Ogilvy
There were over half a dozen Lions in the Pharma, Health & Wellness, Outdoor, Print & Publishing and Radio & Audio categories on Monday.
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Performance Art, BHLA, NFA and Citizen Relations win Best of Show at 101st Marketing Awards
Rethink won the most Gold, while BBDO and Edelman were also recognized with M for Mpact awards.
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Cannes 2023: BBDO Toronto, Angry Butterfly land on Glass, Innovation shortlists
But the festival's first nominations of the year did not include any Canadian work in the Titanium Lions.
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BBDO Canada, Performance Art win Yellow Pencils at D&AD
Rethink and Klick were also among the Canadian agencies with multiple Pencil wins.
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BBDO Canada wins Agency of the Year at The One Show
Performance Art, FCB Canada and TA2 Sound+Music also walked away with some of the show's big prizes.
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Best in show reels: Agency of the Year 2022
Agencies reveal they can poke fun at themselves and the industry.
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2022 Agency of the Year Bronze: BBDO thinks outside the brief
The agency knows its work will land when it's informed strategically, and creatively brought to life.
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Paddling together towards reconciliation
On Orange Shirt Day, BBDO Canada ECD Derek Blais explains why he believes the industry can work together to improve representation.
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ACTRA begins targeting agencies over labour dispute
The actor's union staged protests outside of agency offices in a bid to have them be part of negotiations for a new agreement.
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Cannes 2022: Canadian agencies get 23 shortlist spots in Craft categories
Nine agencies and their production partners got nominations for their technical achievements in Design, Digital, Film and Industry Craft.
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Sandra Sanderson flips the script at Sobeys
How the Marketer of the Year led sweeping changes across grocery banners and marketing teams coast to coast.
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Ogilvy, FCB and BBDO land on WARC’s Creative 100
Meanwhile, Cossette earned two spots on the list of most effective campaigns.
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2021 Strategy Awards: BBDO crowned Grand Prix winner
This year's Gold winners include Anomaly, Cossette, FCB, Ogilvy, Milestone, Rethink, Taxi and The Local Collective, and were revealed during day two of MES.
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Cannes Digest: Wrapping up a record-breaking year
Canadian agencies end the week with 52 Lion wins, a new record, while Rethink secures a spot as the third-ranked Independent Agency of the Year.
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Cannes 2021: Entertainment and Craft categories bring 19 Canadian nominations
BBDO, FCB and Ogilvy are among the eight agencies that added to their tallies.
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Cannes Lions releases first shortlists for 2021
BBDO Toronto, FCB Toronto and Ogilvy Toronto all find themselves in the running for the highly competitive Titanium Lion.
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BBDO Canada named AOR for Kijiji
The agency will help the leading brand in classifieds with its "ambitious" plans for continued growth.
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Creative Report Card 2021: The WFH experiment
One year into the pandemic, how has quarantine impacted creativity and relationships?
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BBDO Canada hires Max Geraldo as new CCO
Grey Brazil's CCO and co-president will bring international experience to the agency's creative leadership.
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How to keep working moms from leaving advertising and marketing
The pandemic has set back progress for gender equality at work. BBDO's Rebecca Flaman explains how culture, leadership and insights can fight 'the pandemic of the pandemic.'
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Rethink repeats as 2020 Agency of the Year
The week-long virtual awards reveal concludes with the creative shops that took top honours in this year's competition.
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2020 AOY Bronze: BBDO’s flare for fast work that works
Under new leadership, the agency moves to be more results-driven and further develops its in-house production unit.
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BBDO’s ‘Parkscapes’ takes Public Service Best of Show
Rethink, FCB, Wunderman Thompson, Lg2, Zulu Alpha Kilo and FCB/Six also won Gold in the first round of Advertising categories.
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BBDO Canada names Christopher Andrews president and CEO
The current president of The&Partnership will take over for a retiring Dom Caruso this summer.
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Denise Rossetto and Todd Mackie to leave BBDO
The creative team is leaving for a new venture, with CDs Derek Blais and Chris Booth leading the department in the interim.
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Creative Report Card 2020: Articulating brand purpose
Top planner Tom Kenny and designer Mike Nugent share the blueprint behind Right to Play's strategic transformation.
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Creative Report Card 2020: Indies rise to the top
How independent agencies have tapped into their values and capabilities to thrive in today's business climate.
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The 2020 Creative Report Card
Here are this year's rankings of the industry's top creatives, strategists, brands and agencies.
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Here are the (big and small) Agency of the Year shortlists
Today's shortlists cover the show's newest category and the one that started it all.
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Shortlist announced for 2019 Digital Agency of the Year
The first shortlist for this year's awards reveals which shops are competing to prove their digital excellence.
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Cannes 2019: Canadian agencies earn 35 more nods across five shortlists
BBDO, Bensimon Byrne and Cossette are among the (many) agencies that earned shots at Film Craft, Design, Print, Health and Pharma Lions.
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BBDO, Cossette win Best of Show at Marketing Awards
The Canadian Paralympic Committee took the top prize in Advertising, while Montreal Children's Hospital branding won in Design.
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BBDO, Rethink win Gold at The One Show
Seven Canadian agencies were among the Pencil winners at this year's awards show.
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2019 SIA Awards: What’s all the hype about?
The winning strategies behind hyping up No Frills, Big Macs, Doritos and Jack Daniel's.
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2019 SIA Awards: How to be direct
Cineplex, Snickers, VW and Scotts picked up awards for connecting directly with consumers.
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2018 Strategy Awards: Connecting with Canadians
BBDO and Cossette won in the Connection category, while Bensimon Byrne turned a curse to a blessing in Data/Tech Strategy.
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Cannes Digest: Festival begins with 31 shortlist nods
Monday morning brings news of nominations for nine Canadian agencies across five categories.
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Canada snags nine Effies
There were no Gold winners, but eight agencies took home other awards from the show recognizing creative effectiveness.
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Cossette leads Canadian agencies at One Show
Five shops picked up Gold Pencils at the first night of the awards.
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Riding the branded content wave
Handwritten notes, documentary series and old timey jingles give brands new ways to embrace storytelling.
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Publicis wins global Mercedes-Benz assignment
The automaker ends its local relationship with BBDO Canada to team up with Emil.
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BBDO hires head of planning
Sarah Henderson joins from Grip to further build data and analytics into the agency's work.
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So why should you care about blockchain?
BBDO's Thomas Kenny and Zach Kula break down the marketing implications for the biggest buzzword in tech.
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KBS wins Epica Grand Prix
The agency's design work for Innocence Canada is among 11 Canadian winners at the show.
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2017 Strategy Awards: Take Note pens a digital love story
The Toronto store reminded people of the power of notes through a handwritten tale of love.
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2017 Strategy Awards: OLG’s race for millennial spectators
A new brand was launched through a film that put viewers in the jockey's saddle.
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AToMiC 2017: Selling products with new products
WD-40 and Doritos designed new merchandise for holiday contexts.
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Shopper Innovation Awards: How to hijack the holidays
These brands found new ways to stand out during busy periods.
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Check it out: Don’t drive high. Don’t eat this stuff.
A strange menu rails against driving high as Canada contemplates legalizing weed.
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Purpose, now more than ever: column
BBDO's Thomas Kenny shows pop culture has come out swinging in the Age of Trump. Marketers should too.
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What it takes to win at the CASSIES
Judges tell us what made the Gold winners stand out from the pack, plus a photo gallery from this year's gala.
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Ogilvy and Huggies take CASSIES Grand Prix
BBDO topped the first Effectiveness Index, while Leo Burnett is the top agency over the last three years.
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CASSIES Gold: Swapping gifts for Skittles
The confectionery brand inserted itself into the holiday season by finding an untapped angle in excessive gift giving.
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Thoughts from the quiet side of the room
BBDO exec Paul Reilly on why nurturing introverts is crucial for better work.
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BBDO strengthens its C-suite
A big focus for the shop today is content and data, with changes being made to drive that.
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Rethink, FCB, BBDO big winners at Clio Sports
Nine Canadian companies took home 19 awards at last night's show.
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BBDO launches Flare in Toronto
Former Big Brother Canada producer Dave Lembke has been hired to lead the internal video production unit.
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Doritos plays with…lava?
PepsiCo CMO Christine Kalvenes talks about the new Canadian campaign that takes the brand into the belly of a volcano (and is already generating global attention).
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Joe Szabo launches Joe & Co.
BBDO's VP of UX is leaving the agency to run a new content and social media company.
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Uncle Ben’s creates healthy competition
The brand is promoting its new Rice & Grains line by getting popular food trucks to go head-to-head.
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Grey, Leo pick up Yellow Pencil at D&AD
The agencies were among nine Canadian shops recognized at this year's awards.
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Updated: Canada takes 28 One Show Pencils
Rethink takes the most Pencils while Grey, Cossette and Zulu all nab Golds.
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Creative Report Card: New brands on the block
Take a look at the campaigns that put two new brand entrants on the Creative Report Card map.
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Doritos Ketchup is the new rose
The brand is hoping people will fall in love with its chip bouquet this Valentine's Day.
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The top agency stories of 2015
We continue our look at what shaped the industry 2015, this time through our most-read news out of the agency world.
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‘Tis the season for agency holiday cards (part two)
From BBDO to Rethink to Cundari, here is the second round-up of agency holiday goodies.
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Nolin BBDO becomes BBDO Montreal
The rebranding aims to better reflect the office's role in serving BBDO's national clients.
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TD wins big at the CMAs
"#TDThanksYou" wins Best of the Best, with Tim Hortons and PepsiCo picking up multiple awards.
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Who took home an Epica Award?
Check out which agencies represented Canada this year.
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LIAs award 30 trophies to Canada
JWT leads the pack, with a strong showing in Radio driving wins for the country overall.
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Watch all of the AOY videos
The shortlisted agencies show us the funny in videos created for strategy's Agency of the Year Awards gala.
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Employees in ads: what could go wrong?
Here's what brands should consider before giving their staff the spotlight.
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BBDO restructures, reabsorbs Proximity
What was once the agency's digital arm will be focused entirely on data-driven CRM as an internal discipline.
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Marc Guay looks to the future
The newly retired PepsiCo president talks innovation, trends on the horizon and advice for the next generation of marketers.
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Up to the Minute: Green Giant’s new ho-ho-home
Plus: Omnicom's new collaborative mega-studio, Colour and Stone Canoe merge and more news you may have missed.
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Canada picks up 45 Clio nominations
With 11 mentions, Lg2 leads a pack of 15 shortlisted agencies, including one that's a bit fishy.
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Two new creatives for Cossette
Former Anomaly and long-time BBDO creatives Craig McIntosh and Jaimes Zentil join the shop.
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BBDO promotes Tim Welsh to new video role
As director of content production, Welsh will grow in-house post-production unit Ricochet and expand its video offering.
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Pretty creepy promos
Check out the shows that upped the freaky factor to build buzz.
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BBDO represents Canada at FAB
The agency, as well as its digital arm Proximity, took home awards for creative excellence in food and beverage.
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Rain43 expands its ranks
The agency has added 16 new staff members amid new wins and growing business from existing clients.
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Todd Mackie and Denise Rossetto land at BBDO
The creative duo will bring their award-winning track record to the agency as its new ECDs.
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Yes we Cannes: Dads and a colourful doc
Our look at this year's Lions contenders begins with a family spin on familiar little Os and a WTF take on emotive ads.
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Timeline: The ups and downs at BBDO
A look back at the major events at the agency over the last few years, as it ushers in a new era under new leadership.
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UPDATED: Dom Caruso moves from Leo Burnett to BBDO
The president and chief operating officer leaves the shop to fill a spot left vacant by departing president and CEO Gerry Frascione.
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Peter Ignazi and Carlos Moreno join Cossette
The ECDs have left BBDO to assume the role of co-CCOs as Cossette refocuses on its expansion plans.
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FCB brings in a chief strategy officer
Shelley Brown joins the shop in the newly created role, as the agency tries to break down silos.
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One Show adds Canadian jurors
Four Canadian agency creatives and one graphic artist will help decide the winners of the international creativity awards.
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Mark Pileggi joins TBWA\Toronto
The former BBDO VP joins the agency to help disrupt things as its new director of digital and operations.
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Scott Pinkney joins Publicis
With so much data floating around, the agency hired the former BBDO SVP/CD to build out its CRM practice.
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Happy holidays adland!
Strategydaily is closing shop until Jan. 5, and to bid y'all adieu here's our holiday greeting written 'specially for you.
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Judy John named Direct Lion jury president
The Leo Burnett CCO is the first Canadian female creative to lead a jury at the international creativity award show in Cannes.
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Hacking campaigns clean up at the CMAs
Ubisoft and Publicis, and TSFC and Saatchi & Saatchi, cleaned up at the show with hack-inspired creative. Who else won big?
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Rethink wins Coors Light
It's the third time in two years that the Molson Coors line has shifted shops.
