Becel boosts a kind digital campaign with shopper
Becel relaunches its brand to have a bit more ‘heart’
Becel wants millennials to show off their ‘fridge goals’
Becel promotes spontaneous acts of baking during the holidays
In the News
Becel brings its Kind Hearts Fund program to stores
Given that the CSR program is tied to purchase, a clear and concise approach was an important strategic choice.
Check it out: Heart and Stroke employs the 6ix Dad
The organization taps Toronto councillor Norm Kelly to gain new participants for its annual event.
CASSIES Silver: Becel gets baking
The margarine brand had the recipe to counter its declining use.
Becel, IGA and Les Sucreries Beaurivage partner up
The margarine brand, grocery store and maple syrup came together and placed their products side-by-side in a promotion to boost sales and introduce shoppers to a new salmon recipe.
Shopper Innovation Awards: Small budget
Programs for Stride Gum and Becel make big impacts with small budgets, winning Silver and Bronze respectively,
Becel spreads the love
The Unilever brand is targeting moms with a TV and digital campaign that urges them to take care of themselves.