Birks
Company Info
In the News
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Birks picks Junction59 to lead creative
The Toronto agency is creating an international campaign to help the legacy jewellery brand draw younger buyers.
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Where Birks and Mejuri have felt the impacts of COVID-19
The jewellery retailers remain focused on their in-store experiences, even as the pandemic has made physical contact more difficult.
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Corner Office Shifts: PwC Canada’s new CEO
A round-up of senior-level executive changes you may have missed.
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Up to the Minute: On Q wins Three Farmers
Plus, Someplace Nice grows its production team, CWW lands Bermuda Tourism and more news you may have missed.
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Branded lodgings on the rise
Birks, West Elm and Equinox Fitness add hospitality to their brand mix.
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Up to the Minute: Corby’s new social AOR
Plus: New leadership in PR, Relevention rebrands, Starcom's new CEO and other news you may have missed.
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Nolin BBDO names new managing director
Matyas Gabor has also been named head of digital innovation as the agency looks to improve its integrated offering.
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Weekend reading: Birks regains its lustre
The century-old retailer is trying to take its brand to the world stage with a younger, fresher identity.
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Birks chooses DentsuBos as AOR
The agency is tasked with developing multi-platform communications plans for the jeweller.
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Birks channels heritage for rebrand
The Canadian jeweller is opening new stores in Burlington and Montreal with the support of an OOH and print campaign.
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Brand cupid
From diamonds and wine to bacon bouquets, Strategy plays brand matchmaker ahead of Valentine's Day.
