Bond Brand Loyalty
Company Info
Agencies
Ranking 2016
2015 Rank
--In the News
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The loyalty play in Uber Direct’s Canadian launch
Bond Brand Loyalty is helping retailers offer same-day rewards, but there are other ways delivery could help programs evolve.
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Will a lack of happy accidents hurt innovation?
A chance observation at a burger joint highlights why Bond's Sean Claessen has concerns about brands finding a path forward.
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Personalization offers bigger returns on loyalty programs
This year's report from Bond Brand Loyalty notes that, once again, experience overcomes points in engaging members.
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Loyalty programs struggling to stay relevant
A survey by Bond also shows what helps retention during a pandemic and which stores consumers are comfortable returning to.
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How agencies are approaching the government wage subsidy
Now that eligibility details have been set in stone, leaders are conducting a 'balancing act' as they look for ways to protect their most valuable asset: staff.
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How attitudes changed over the course of a week
Bond Brand Loyalty tracked intent towards things like food delivery and brand preference as social distancing became the new normal.
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Bond Brand Loyalty acquires rDialogue
The company's first in a series of planned acquisitions adds to its advisory expertise in the loyalty and customer experience space.
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Bond Brand Loyalty hires new president
PwC's Brian McLean joins to support the loyalty and customer experience agency's plans for global expansion.
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IKEA Canada constructs a brand for the future
As the popular retailer faces stiff competition, it's building new in-store and online experiences (no Allen key needed).
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Experience using a loyalty program a bigger driver than rewards
The latest report from Bond Brand Loyalty shows what keeps members engaged.
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Up to the Minute: LP/AD gets a new partner
Plus, Chimera becomes PR AOR for K-Swiss and Prospectus expands creative with Neptune Blue acquisition.
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Focus is the future of loyalty
Consumers are increasingly drawn to programs built around an aligned brand and personalized experiences.
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Cineplex rolls out Scene Gold paid loyalty tier
Currently available in Edmonton, the pilot is enticing its membership base with ways to earn faster points and get upgrades.
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Mastermind Toys rolls out Perks for loyal shoppers
The toy store chain has unveiled its first-ever loyalty program with a focus on personalized perks.
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Bond Brand Loyalty launches XO Lab in Toronto
The agency has hired Mike Gregoris to lead the new division focused on digital innovation and personalized experiences.
