Bond Brand Loyalty
Company Info
In the News
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In Brief: Zulu hires first head of strategy for New York
Plus, Snap picks H+K as its PR AOR and Media Profile hires a new VP.
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Bond launches a new full-service agency
BondX aims to help the company offer more end-to-end solutions in loyalty and customer experience.
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Brand Doctors: Lessons from the Air Canada crisis
From the C-Suite newsletter: How do you protect your brand while in a state of chaos?
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Brand purpose is getting overlooked in loyalty programs
This year's Bond Loyalty Report also found restaurants have the biggest member growth.
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Why experience has become more important to loyalty
Bond's Phil Rubin explains how the pandemic changed consumer priorities, requiring programs to show they understand members.
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Consumers and brands have different views on loyalty
Bond's annual report not only shows the most-loved programs, but also a divide between brands and customer perception.
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The loyalty play in Uber Direct’s Canadian launch
Bond Brand Loyalty is helping retailers offer same-day rewards, but there are other ways delivery could help programs evolve.
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Will a lack of happy accidents hurt innovation?
A chance observation at a burger joint highlights why Bond's Sean Claessen has concerns about brands finding a path forward.
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Personalization offers bigger returns on loyalty programs
This year's report from Bond Brand Loyalty notes that, once again, experience overcomes points in engaging members.
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Loyalty programs struggling to stay relevant
A survey by Bond also shows what helps retention during a pandemic and which stores consumers are comfortable returning to.
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How agencies are approaching the government wage subsidy
Now that eligibility details have been set in stone, leaders are conducting a 'balancing act' as they look for ways to protect their most valuable asset: staff.
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How attitudes changed over the course of a week
Bond Brand Loyalty tracked intent towards things like food delivery and brand preference as social distancing became the new normal.
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Bond Brand Loyalty acquires rDialogue
The company's first in a series of planned acquisitions adds to its advisory expertise in the loyalty and customer experience space.
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Bond Brand Loyalty hires new president
PwC's Brian McLean joins to support the loyalty and customer experience agency's plans for global expansion.
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IKEA Canada constructs a brand for the future
As the popular retailer faces stiff competition, it's building new in-store and online experiences (no Allen key needed).
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Experience using a loyalty program a bigger driver than rewards
The latest report from Bond Brand Loyalty shows what keeps members engaged.
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Up to the Minute: LP/AD gets a new partner
Plus, Chimera becomes PR AOR for K-Swiss and Prospectus expands creative with Neptune Blue acquisition.
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Focus is the future of loyalty
Consumers are increasingly drawn to programs built around an aligned brand and personalized experiences.
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Cineplex rolls out Scene Gold paid loyalty tier
Currently available in Edmonton, the pilot is enticing its membership base with ways to earn faster points and get upgrades.
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Mastermind Toys rolls out Perks for loyal shoppers
The toy store chain has unveiled its first-ever loyalty program with a focus on personalized perks.
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Bond Brand Loyalty launches XO Lab in Toronto
The agency has hired Mike Gregoris to lead the new division focused on digital innovation and personalized experiences.
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The new currencies of loyalty
A report by Bond Brand Loyalty highlights the benefits of engaging with customers through perks that fall outside of points.
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Banking on enterprise loyalty
Bond Brand Loyalty's Sean Claessen on why marketers should step outside the norms of what programs traditionally offer.
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Be active to promote use of your loyalty programs: study
Results from Bond Brand Loyalty's annual survey shows where marketers are leaving money on the table.
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Bond Brand Loyalty hires new tech lead
Jason Chomik brings experience on well-known loyalty programs to help evolve the company's tech solutions.
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Up to the Minute: Bond Brand Loyalty names new VP
Plus, MTY chooses ImageMotion, Holt partners with Chase Hospitality and more news you may have missed.
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Is your loyalty program satisfying your customers?
Bond Brand Loyalty's annual study reveals how brands can improve engagement and happiness with their programs.
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London Drugs makes a loyalty play
After years of research, the pharmacy has launched a program tailored to customer purchases and behaviour.
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Loyalty cards: where’s the love?
Year-over-year, Canadians consider loyalty cards less trustworthy and less personalized, according to a new report.
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What keeps drivers loyal?
A new survey shows that many Canadians plan to switch car brands next time they're in the market.
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Bringing ‘earn and burn’ to financial services loyalty
A new app-based offering aims to speed up shoppers' ability to redeem their credit card rewards.
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Up to the Minute: New VPs at Brad and Edelman
Plus: Bond's management team buys the agency and more news you might have missed.
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Up to the Minute: Red Lion’s roaring new hires
Plus: Another new VP at Environics, BBR expands its programmatic team and more news you might have missed.
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Are loyalty programs the fifth P of marketing?
A new report shows just how important programs have become, and which brands are doing it right.
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Infographic: Loyalty and holiday shopping
Almost half of consumers will buy their favourite brand as a gift for someone else, and other seasonal shopping stats.
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Former BMO VP returns to Bond Brand Loyalty
Rob Daniel heads back to the loyalty firm after two years with the bank to lead its customer insight team.
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Discounts still king for loyalty perks: study
Three-quarters of Canadians want money off their purchase, while customized content is increasingly becoming important, a new report finds.
