Bond Brand Loyalty
In the News
The loyalty play in Uber Direct’s Canadian launch
Bond Brand Loyalty is helping retailers offer same-day rewards, but there are other ways delivery could help programs evolve.
Will a lack of happy accidents hurt innovation?
A chance observation at a burger joint highlights why Bond's Sean Claessen has concerns about brands finding a path forward.
Personalization offers bigger returns on loyalty programs
This year's report from Bond Brand Loyalty notes that, once again, experience overcomes points in engaging members.
Loyalty programs struggling to stay relevant
A survey by Bond also shows what helps retention during a pandemic and which stores consumers are comfortable returning to.
How agencies are approaching the government wage subsidy
Now that eligibility details have been set in stone, leaders are conducting a 'balancing act' as they look for ways to protect their most valuable asset: staff.
How attitudes changed over the course of a week
Bond Brand Loyalty tracked intent towards things like food delivery and brand preference as social distancing became the new normal.
Bond Brand Loyalty acquires rDialogue
The company's first in a series of planned acquisitions adds to its advisory expertise in the loyalty and customer experience space.
Bond Brand Loyalty hires new president
PwC's Brian McLean joins to support the loyalty and customer experience agency's plans for global expansion.
IKEA Canada constructs a brand for the future
As the popular retailer faces stiff competition, it's building new in-store and online experiences (no Allen key needed).
Experience using a loyalty program a bigger driver than rewards
The latest report from Bond Brand Loyalty shows what keeps members engaged.
Up to the Minute: LP/AD gets a new partner
Plus, Chimera becomes PR AOR for K-Swiss and Prospectus expands creative with Neptune Blue acquisition.
Focus is the future of loyalty
Consumers are increasingly drawn to programs built around an aligned brand and personalized experiences.
Cineplex rolls out Scene Gold paid loyalty tier
Currently available in Edmonton, the pilot is enticing its membership base with ways to earn faster points and get upgrades.
Mastermind Toys rolls out Perks for loyal shoppers
The toy store chain has unveiled its first-ever loyalty program with a focus on personalized perks.
Bond Brand Loyalty launches XO Lab in Toronto
The agency has hired Mike Gregoris to lead the new division focused on digital innovation and personalized experiences.