Boston Pizza
Company Info
The Work
How Boston Pizza is connecting with parents during BTS
How brands are rallying around the Edmonton Oilers’ run to the finals
Boston Pizza unites Canada over shared Stanley Cup ineptitude
Boston Pizza puts its mark on Father’s Day
In the News
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Adrian Fuoco shares secrets
On the eve of his 25th anniversary in advertising, the Pizza Pizza head of marketing lists five (and a half) lessons he's learned along the way.
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Boston Pizza names Camp Jefferson as new AOR
The casual dining chain will aim for 'true collaboration' with the agency.
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2023 Media AOY Silver: Innovation fuels UM
How the agency uses planning tools and data to identify trends and sentiments.
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Layoffs hit more sectors, marketing departments
Freshii, Reitmans and Lush are the latest companies to lay off staff in response to store closures and slipping sales.
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Boston Pizza names new lead marketer
Former Volkswagen Canada head of marketing Peter Blackwell joins the company as it continues to evolve its brand.
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Combining tech and shopper marketing
How some of this year's SIA winners used filters, bots and loyalty apps to connect with customers.
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MAOY Gold: Touché’s data-driven transformation
The agency introduces a new team and positioning statement as part of its focus on data.
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Gone in six seconds
Short ads: creativity killers or new tools to convey a single-minded message?
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Boston Pizza’s senior marketer named president
Jordan Holm will take the helm at the end of the month as the casual dining chain's current leader retires.
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The future of shopping: Less friction, more transactions
From payment to scanning as you shop, customers demand a smooth experience.
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Behind Boston Pizza’s urban strategy
The restaurant unveils a new flagship with tech and localization top-of-mind.
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Check it out: Boston Pizza sends love to Subban
The restaurant has fun with the star player's departure from Montreal.
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Boston Pizza’s new model for fundraising
Why the restaurant has clarified the message and increased marketing for its annual Kids Card fundraiser.
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Check it out: Boston Pizza’s Jays fan camp
The restaurant chain has partnered with the team to give baseball lovers a true fan experience.
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Shopper Innovation Awards: Boston Pizza ups the loyalty ante
The restaurant brand's MyBP app allowed for stronger relationships with customers.
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AOY Bronze: Taxi bounces back
Losing a big account didn't stop this agency, as it continued to bring on new clients and produce stand-out work.
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No fooling us
Our reporters look at some of the amazing things that brands just so happen to be launching today.
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And the CASSIES Grand Prix goes to…
Molson and Rethink stole the show with the Beer Fridge campaign, while Leo Burnett and Ogilvy took home the most Golds.
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CASSIES Gold: Boston Pizza finds its happy place
Bringing a fun spin to classic and fictional characters, "Here to Make You Happy" delivered notable growth for the resto.
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CASSIES Bronze: BP’s wacky rib campaign nets serious results
From an unbranded Rib Stain Camo to the Ribnecks characters, Boston Pizza saw an ROI of 124%.
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Inside Boston Pizza’s Quebec strategy
The restaurant chain is targeting folks who've never heard of the brand before, using its diverse menu as the differentiator.
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What’s behind the Canadian sweep?
From our October issue, publisher Mary Maddever gets patriotic and tackles the push to use global creative.
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McDonald’s named Canada’s favourite restaurant
The QSR fared well in BrandSpark's inaugural restaurant study, but ironically didn't place in the Best Tasting Burger category.
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Athlete of the year: P.K. Subban’s winning plays
Sit tight, our Brands of the Year will soon be revealed! In the meantime, check out these other buzz-worthy contenders.
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AToMiC Awards: Product development, joining the maker movement
What will they come up with next? Check out these innovative products that won over the jury.
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P.K. Subban hearts Boston (Pizza)
With the Canadiens playing the Boston Bruins, the restaurant chain tapped its newest spokesman for some lovin'.
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Cannes contenders: Canadian roundup
The industry has weighed in on the campaigns most likely to win at the Palais. Here is the cream of the crop.
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Top Cannes contenders: Media
With (another) extended deadline, strategy continues to count down the campaigns most likely to win big at this year's festival.
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Boston Pizza’s big 5-0
Look back at the casual dining brand's history as it celebrates its anniversary.
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CASSIES Bronze: Boston Pizza’s epic Pizzaburger launch
The restaurant chain enlists historical figures to launch a one-of-a-kind offering.
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Boston Pizza calls out festive fakers
The restaurant is launching its first mass media campaign to promote its gift cards with a series of digital and TV spots.
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AOY Silver: Taxi’s customized ride
The agency claims the Silver AOY prize for work for Boston Pizza, Canadian Tire, Kraft Dinner, Mio and Snuggle.
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The 2013 B!G Awards: Grip and Kokanee take Gold
Recognizing agencies that go beyond advertising for their clients, this year's honours go to Grip, OgilvyOne and Taxi for work with Kokanee, Dove and Boston Pizza, respectively.
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The B!G Awards: Taxi cooks up a T-shirt line for Boston Pizza
The agency's efforts to push the casual diner's improved rib offering results in the invention of an en vogue fashion item and a Bronze B!G award.
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Cannes blog: Mofilm, a solution to the constant quest for content?
Boston Pizza's Young Marketer, Bianca Kwasnycia, shares her Cannes discoveries, and finds the Mofilm Awards intriguing and inspiring - and perhaps a little scary.
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Draftfcb and PFLAG take a Gold Effie
Taxi and Ogilvy also picked up hardware at the awards, which honour marketing effectiveness in North American.
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Boston Pizza releases the Pizzaburger
Promotion of the new product (a burger in a pizza), will be focused on dads through TV spots that launch next week.
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CASSIES Bronze: Boston Pizza introduces finger cooking
The restaurant chain targets men with a fool-proof cooking program.
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CASSIES Bronze: Boston Pizza scores with all-meat wings
The restaurant chain re-invents the boneless chicken wing amid much fanfare.
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Made you laugh
We asked a couple of industry insiders, known for their funny bones, to weigh in on a few of the funniest commercials of the past year.
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Boston Pizza goes boneless
The restaurant is looking to build on last year's success in wing sales, with a new campaign and fictional character.
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CASSIES Bronze: Boston Pizza finger cooks
A mock cooking show created by Taxi Toronto encourages takeout and delivery, generating a big lift in business.
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CASSIES Silver: Boston Pizza becomes a wing expert
Taxi’s creation of the Flatties & Drummies Association make wings the fastest selling item on the menu.
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Boston Pizza’s secret sauce
With the simple brand proposition of making people happy, Steve Silverstone taps humour to break through the sea of sameness.
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AOY Bronze: Taxi revs its engine
The agency drives into third place with its work for brands such as Canadian Tire, Burger King and Telus.
