BRP
Company Info
Brands
Ranking 2024
2023 Rank
--The Work
Sea-Doo asks, wouldn’t it be nice to find your water?
BRP is giving its users a reason to ride the high seas
How BRP pitched a Sea-Doo lifestyle in Europe
In the News
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2022 Brand of the Year: BRP sells experiences, not products
How a maker of machines has become a storytelling powerhouse.
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BRP picks Cossette as new global AOR
The agency will support the company's suite of brands across multiple regions, with a specific focus on the U.S.
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Scotiabank and BRP pick new partners
Rethink will enter 2021 as the bank's new creative AOR, while M&H will officially take on content duties for the rec vehicle brand.
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BRP navigates through uncharted digital territory
The launch of a navigational app is the latest step in the company's five-year strategy to transform the rider experience.
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Meet the 2019 Marketers of the Year
Here were the five marketers who rose to the top of their categories with killer marketing, branding and creative campaigns.
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MOY 2019: Anne-Marie LaBerge takes BRP on a ride
The marketer is transforming the recreational vehicle company from product-driven to experience-led.
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Anne-Marie LaBerge’s quest for a more human brand
BRP's search for more unified branding looks to better connect with its fans and find new business opportunities.
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BRP consolidates with Anomaly
The agency will handle global work for iconic off-road brands including Ski-Doo, Sea-Doo and Can-Am.
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Blast Radius wins BRP
Bombardier's power-sports products arm has brought the WPP-owned agency on board as global digital AOR.
