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Strategy’s 2021 Nice List: Part One
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Public Mobile helps people make ‘cents’ of the wireless market
In the News
You’re defining your audience backwards
Camp Jefferson's Guybrush Taylor explains why a demographic-first strategy results in stereotypical work that misses true relevance.
Walter proves its quality by focusing on the Caesar haters
The brand's largest-ever campaign acknowledges that not everyone will love its new RTD cocktail, and that's okay.
The next steps for BlueFocus’ international agencies
CEO Brett Marchand has plans to build a centralized data team and expand offerings in Europe, Asia and the U.S.
Are you roaring out of 2020 or licking your wounds?
Camp Jefferson's Peter Bolt looks at the choices agencies made last year and the lessons they provide for what's still to come.
How to start conversations few want to have
Ian Barr explains how Camp Jefferson's suicide prevention work for CAMH can be a roadmap to tackle other tough subjects.
Who is in the running for Design Agency of the Year?
The final shortlist for 2019 covers the shops looking to be awarded for their visual work.
SickKids and Cossette take CASSIES Grand Prix
The awards celebrated the industry's most creative results-driven work at a Toronto gala Wednesday night.
CASSIES Bronze: Koodo tackles phone bill shock
Camp Jefferson's "Shock-Free Data" campaign helped launch a service that allows customers to put a pause on their data.
Camp Jefferson adds six
New additions to creative and account services follow several months of client wins at the agency.
Camp Jefferson wins LowestRates.ca
The discount financial products site is the latest in a line of wins for the agency.
Check it out: Porsche goes retro on social
New artwork by British illustrator Guy Allen aims to evoke nostalgia and create a social media dialogue.
Camp Jefferson wins AGF Management
The asset management firm chooses the Toronto agency as its celebrates its 60th anniversary.
Camp Jefferson wins Porsche Cars Canada
The agency change comes as the luxury auto brand looks to build its brand in this market.
CASSIES Bronze: Koodo makes a positive case
Camp Jefferson and the wireless brand pitched its customer service strength to win new converts.
Camp Jefferson names new ECD
Guybrush Taylor returns to Canada to take on the role at the Toronto shop.