Campbell
Company Info
Brands
Ranking 2025
2024 Rank
--Agency Partners 2025
In the News
-
Campbell’s hiked its sales and marketing spend in Q3
The company reports its snack business is booming, while the soup business is pulling back.
-
Campbell’s boosts marketing and selling spend by 10%
The company had big strength in soups and snacks in Q2, particularly its "star" Goldfish brand.
-
Campbell’s goes after adult snackers with big Goldfish
The CPG's latest snack innovation, Mega Bites, are being brought to life through POS and the metaverse.
-
Campbell’s reports strong Q4 revenues but lower profits
The company has several innovations planned to meet consumer tastes and address areas where cost is a concern.
-
Campbell’s took a ‘surgical approach’ to marketing amid supply chain issues
The CPG says soup sales also helped it beat expectations.
-
Campbell’s to keep marketing investment ‘stable’
With its brands performing well, the CPG scaled back its spending in Q4 after doubling down last year.
-
Campbell’s celebrates Andy Warhol to ‘pop’ at shelf
The soup brand's LTO, meant to be a pop art-style collectors item, is being supported with its biggest influencer campaign to date.
-
Campbell’s wants you to raise your own tomatoes
The CPG is driving home a message about sustainable agriculture to keep demand from the winter strong through gardening season.
-
OK brands, are you ready to find your voice?
Managing editor Jennifer Horn on how to avoid creating content that gets lost in the voice ether.
-
Weekend reading: How to train your marketers
Are we on the verge of a talent crisis? CPG marketing experts weigh in on the state of training.
-
Cannes blog: Mental health takes the stage
Campbell's Philip Donne checks out award-winning, stigma-tackling work from the Palais.
-
Snack on this: Campbell offers the best of both worlds
The brand has a new health-focused chip on shelves, and is promoting it in stores and in malls with displays and experiential sampling.
