Campbell
Company Info
Brands
Ranking 2022
2021 Rank
#64Marketers 2022
Agency Partners 2022
In the News
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Campbell’s took a ‘surgical approach’ to marketing amid supply chain issues
The CPG says soup sales also helped it beat expectations.
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Campbell’s to keep marketing investment ‘stable’
With its brands performing well, the CPG scaled back its spending in Q4 after doubling down last year.
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Campbell’s celebrates Andy Warhol to ‘pop’ at shelf
The soup brand's LTO, meant to be a pop art-style collectors item, is being supported with its biggest influencer campaign to date.
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Campbell’s wants you to raise your own tomatoes
The CPG is driving home a message about sustainable agriculture to keep demand from the winter strong through gardening season.
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OK brands, are you ready to find your voice?
Managing editor Jennifer Horn on how to avoid creating content that gets lost in the voice ether.
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Weekend reading: How to train your marketers
Are we on the verge of a talent crisis? CPG marketing experts weigh in on the state of training.
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Cannes blog: Mental health takes the stage
Campbell's Philip Donne checks out award-winning, stigma-tackling work from the Palais.
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Snack on this: Campbell offers the best of both worlds
The brand has a new health-focused chip on shelves, and is promoting it in stores and in malls with displays and experiential sampling.
