Canada Goose keeps finding inspiration in artists’ stories
Canada Goose taps artists to reconnect to the physical world
Canada Goose celebrates global communities
Canada Goose aims to celebrate and support Inuit craftsmanship
In the News
Canada Goose brings CSR efforts under one platform
From the C-Suite newsletter: The parka maker promises to work at "keeping the planet cold and the people on it warm."
Canada Goose to refocus marketing investment
Despite a need to cut costs, the outerwear brand says strong ecommerce and DTC channels puts it in a good place for recovery.
How brands show what actually matters to them
When comparing it to how they reacted to the pandemic, brands' response to racism and police violence can be very telling.
A celebration of corporate kindness
How companies like Labatt, Vans, Knix and Endy are easing feelings of isolation through solidarity.
When pivoting manufacturing makes sense for a brand
Canada Goose and Knix are the latest companies to use their resources to address medical supply shortages.
2019 Brand of the Year: OVO started from the bottom…
Now October's Very Own is creating hype at a level Canadian brands rarely see.
2019 SIA Awards: Sensorial stunts
Activations for Canada Goose, Upper Canada Mall, Quebec Milk Producers, Uniqlo, Interval House, Fondation Emergence and Fountain Tire all rose above the rest at the SIAs.
Enter the Parka Wars
Here's how three Canadian companies are targeting tribes to build global brand cred.
Marketing C-Suite’s most-read stories of 2017
The stories that caught readers' attention and the senior-level appointments that made waves.
Canada Goose’s CMO talks venturing beyond the parka
Jackie Poriadjian-Asch on why knitwear is the next step for the expanding brand.
Retail in brief: Canada Goose looks beyond our borders
Plus, a legacy Ontario brand tries a boutique approach and Montreal to welcome a new sporty shop.
Canada Goose names new North American marketing VP
Stewart Clark arrives from Reebok as the winter wear brand hits its stride.
Canada Goose gets into travel
The brand creates a new adventure tour program to capture its apparel being used in authentic settings.
Canadian agencies win 14 Clios
The Hive had the lone Silver for Canada, while Cossette, Rethink, Lg2 and Jam3 all pick up multiple Bronze wins.
Cannes 2016: Canada brings home wins in first Entertainment Lions
JWT, Jam3 and Canada Goose pick up Lions, while Beyonce's "Formation" takes a Grand Prix in the Entertainment for Music Lions.