Canada Post
Company Info
Brands
Ranking 2024
2023 Rank
#213Agency Partners 2024
The Work
Roots uses holiday-card aesthetic to appeal to “thoughtful gifters”
Canada Post transparently delivers its green promise
In the News
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Social Impact Report: The Home Depot, Canada Post set new eco targets
Plus, Guru leads a national clean-up and Smarties swaps plastic for paper.
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2020 Brand Holiday Ads: part one
Tim Hortons, Canada Post and Hemisphere address diversity, human connections and the holiday "high."
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Canada’s most-trusted brands, pre- and post-COVID-19
This year, the Gustavson School of Business conducted two surveys to help trace changes in consumer trust.
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Strategy’s Most Read of 2019: Account wins
The new business and AOR assignments that got the most attention from strategy readers this year.
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The&Partnership picks up Canada Post business
The agency has created a bespoke team to service the account, working with Junction59 and Tank on fulfilling its mandate.
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ICA calls for boycott of Canada Post RFP
The industry body points to requirements it says are unfair to agencies, though the Crown corp maintains it is a fair process.
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Corner Office Shifts: New leadership at WestJet, Canada Post
A round-up of senior-level executive changes you may have missed.
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Tim Hortons named most authentic Canadian brand
Cohn & Wolfe adds Canadian consumers to its global 200-brand study for the first time.
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Direct mail a ‘power channel’ in the digital age, study finds
Research provides clue as to winning formula: media sequencing matters.
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Neuro research confirms direct mail triggers consumer action
118% more attention, 29% higher brand recall than digital advertising, study finds.
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AToMiC Awards: Know thy audience
From newly-minted executives to festival-loving dog owners, these brands found their targets in clever ways.
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The problem with direct
Fuse president Stephen Brown sorts through the mail looking for innovation, and comes up short.
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Dumping delivery woes
How Pudo aims to offer a new shipping solution for retailers growing their e-commerce offerings.
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Why direct mail breaks through the noise
A new study says the ritual and physicality of direct mail could make it more impactful than digital marketing.
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Ahead of the pack
From Periscope to VR, check out some of the early brand adopters of hot new tech.
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Publicis Montreal hires veteran CD
Former Palm+Havas and Ogilvy Montreal CD Francois Vaillancourt returns to full-time agency life.
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Throwback Thursday: strategy in 2004
For strategy's 25th anniversary, we're travelling through time. In '04, the sponsorship scandal rocked the industry.
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Canadians are impatient, but seek serenity: trend
Exclusive to strategydaily, JWT breaks down its famed global trend report for Canadians with new research and local examples.
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Canada Post launches an agency workshop series
The mail corporation has tapped Strategies Marketing Direct's Mark Morin (pictured) to help promote direct mail advertising.
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Best bandwagon brand: The Winnipeg Jets
The hockey team was the brand that other brands wanted to jump on board with, from Budweiser to Toyota and Frito-Lay.
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The Grey Cup hits the rails for its 100th celebration
Rona is the lead sponsor of the cross-country tour, which is one of many ways the CFL is promoting the centennial this fall.
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Canada Post launches RFP
The Crown corp. is looking for up to two ad agencies for a three-year period starting later this year.
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Canada Post puts the spotlight on digital
Canada Post is launching a multi-platform campaign promoting its ePost online bill consolidation portal across the country.
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Canada Post pushes paper
The Crown corp launches its first TV ad campaign since 2007, promoting the value of real card giving.
