Canadian Cancer Society
CIBC Run for the Cure steps up against pandemic fatigue
How pandemic baking helped KitchenAid ‘rise’ to a fundraising challenge
Adapting Run for the Cure to the digital world
CIBC Run for the Cure keeps its ‘promise’
In the News
Canadian Cancer Society names new lead marketer
The non-profit has hired Roy Levine to help transform in response to the pandemic's impact on donor revenue.
P&G supports BrandSpark’s Shop for the Cure
The fundraising program gives back to the Canadian Cancer Society when shoppers buy from the CPG co and partner brands.
How Canadians view sponsorship
A new study looks at which causes, sports properties and events are connecting most with consumers.
Yes we Cannes: Fighting the good fight
The industry weighs in on some cause work that has a good chance of bringing home a Lion this year.
Bleublancrouge names managing director
Jean-Sebastien Monty assumes the responsibilities of the departing president, while still leading Montreal shop U92.
PR shops step into the creative game
PR agencies are coming up with ads and producing the content, bleeding into what was once the domain of creative agencies.
Cause + Action: Stanfield’s exposes below-the-waist cancer
The underwear company challenged one man to hitchhike across the country wearing nothing but its underwear in the dead of winter to raise awareness for testicular cancer.
The Canadian Cancer Society stops the backslide
The organization target 19- to 29-year-old smokers with the launch of its digital "Break it Off" campaign.
Canadian Cancer Society takes tan-free pledges
The non-profit organization targets men and women aged 15 to 29 with a new experiential and digital campaign.