Canadian Cancer Society
Company Info
The Work
CIBC reminds Canadians why they Run for the Cure
Anti-smoking campaign gets people curious about what they’re missing out on
CIBC Run for the Cure steps up against pandemic fatigue
How pandemic baking helped KitchenAid ‘rise’ to a fundraising challenge
In the News
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Canadian Cancer Society riffs on idea of “it takes a village”
The charity wants to expand its donor base to include older millennials.
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2023 Small AOY Silver (tie): Juliet’s real and raw reportage approach
This agency is showing why “shoe-leather” reporting isn’t just for old-school newspapers.
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Canadian Cancer Society names new lead marketer
The non-profit has hired Roy Levine to help transform in response to the pandemic's impact on donor revenue.
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P&G supports BrandSpark’s Shop for the Cure
The fundraising program gives back to the Canadian Cancer Society when shoppers buy from the CPG co and partner brands.
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How Canadians view sponsorship
A new study looks at which causes, sports properties and events are connecting most with consumers.
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Yes we Cannes: Fighting the good fight
The industry weighs in on some cause work that has a good chance of bringing home a Lion this year.
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Bleublancrouge names managing director
Jean-Sebastien Monty assumes the responsibilities of the departing president, while still leading Montreal shop U92.
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PR shops step into the creative game
PR agencies are coming up with ads and producing the content, bleeding into what was once the domain of creative agencies.
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Cause + Action: Stanfield’s exposes below-the-waist cancer
The underwear company challenged one man to hitchhike across the country wearing nothing but its underwear in the dead of winter to raise awareness for testicular cancer.
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The Canadian Cancer Society stops the backslide
The organization target 19- to 29-year-old smokers with the launch of its digital "Break it Off" campaign.
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Canadian Cancer Society takes tan-free pledges
The non-profit organization targets men and women aged 15 to 29 with a new experiential and digital campaign.
