Canadian Tire
Company Info
The Work
Canadian Tire pledges to give communities what they need
2019 MOY: Susan O’Brien streamlines Canadian Tire
Serta thinks outside the box
Canadian Tire’s fancy new range
In the News
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Strategy’s Most Read of 2019: C-Suite
From Canadian Tire's brand win to P&G's cost-cutting strategy, these are the stories that reached corner offices this year.
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Canadian Tire to buy Party City’s Canadian assets
The retailer adds the party store's 65 locations and product portfolio to further diversify its seasonal selection.
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Retail’s identity crisis
It's time for brands to be bolder and faster on many fronts.
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How Canadian Tire became Canada’s most admired brand
SVP Susan O'Brien reveals the strategy that saw the retailer top Leger's annual survey.
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Canadian Tire tops Google as most admired company
Leger's annual survey saw the retailer move from number three into the number one position this year.
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Canadian Tire crowdsources content
The user-generated content play banks on the brand taking a back seat.
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Canadian Tire expands click-and-collect options
The retailer is testing automated ways for customers to pick up online orders in store.
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MEC, Canadian Tire most reputable brands for CSR
The retailers were among ten brands that exceeded on "citizenship, workplace and governance," according to a global survey.
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Canadian Tire enters premium pet category
U.S.-based retailer Petco will have its private label brands on the retailer's shelves.
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Real world meets social content
Bridging the digital world with physical platforms is the driver behind long-running branded content strategies.
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Canadian Tire set to acquire Helly Hansen
The deal will increase the retailer's brand assortment across many of its core businesses.
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Canadian Tire to launch new rewards program
The retailer hopes the flexibility of earning points at multiple stores will help Triangle Rewards appeal to a wider demographic.
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SickKids and Cossette take CASSIES Grand Prix
The awards celebrated the industry's most creative results-driven work at a Toronto gala Wednesday night.
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CASSIES Gold: Canadian Tire’s tested idea
For four years, Taxi helped the retailer show its products could help real people equip themselves for life in Canada.
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Quick Fire: Getting Olympic-sized value
Canadian Tire's Eva Salem on the unique challenges and perks of a five-ringed campaign.
