Canadian Tire
Company Info
Brands
Ranking 2016
2015 Rank
#7Address:
2180 Yonge St.
Toronto ON, M4S 1B9
Phone: (416) 480-3000
Agency Partners 2016
The Work
Sport Chek creates a checklist for inspiring everyday athletes
Canadian Tire ends the countdown to spring
2020 Brand Holiday Ads: Part Two
Canadian Tire lights up some joy for its holiday campaign
In the News
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Canadian Tire tops list of most reputable companies
Shoppers Drug Mart ranked second on Leger's annual ranking, while Amazon and Walmart took big hits.
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Canadian Tire to shutter National Sports banner
The news comes as the retailer's non-sports divisions report gains in comparable sales and triple-digit ecommerce growth.
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The 2021 AToMiC Awards co-chairs announced
Canadian Tire's Eva Salem and NFA's Jordan Doucette will lead the jury to award work created during the most challenging of years.
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Roundtable Pt. 2: Leading amid uncertainty
Our panel of industry experts talks about communication and testing, testing, testing!
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Rehearsing for a future you can’t predict
Brand and agency leaders discuss scenario planning amid continued uncertainty in part one of our final roundtable for 2020.
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Canadian Tire names chief brand and customer officer
Susan O'Brien's promotion follows a mixed quarter, with the sales impact of COVID-19 coming with a 400% growth in ecommerce.
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Strategy’s Most Read of 2019: C-Suite
From Canadian Tire's brand win to P&G's cost-cutting strategy, these are the stories that reached corner offices this year.
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Canadian Tire to buy Party City’s Canadian assets
The retailer adds the party store's 65 locations and product portfolio to further diversify its seasonal selection.
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Retail’s identity crisis
It's time for brands to be bolder and faster on many fronts.
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How Canadian Tire became Canada’s most admired brand
SVP Susan O'Brien reveals the strategy that saw the retailer top Leger's annual survey.
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Canadian Tire tops Google as most admired company
Leger's annual survey saw the retailer move from number three into the number one position this year.
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Canadian Tire crowdsources content
The user-generated content play banks on the brand taking a back seat.
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Canadian Tire expands click-and-collect options
The retailer is testing automated ways for customers to pick up online orders in store.
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MEC, Canadian Tire most reputable brands for CSR
The retailers were among ten brands that exceeded on "citizenship, workplace and governance," according to a global survey.
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Canadian Tire enters premium pet category
U.S.-based retailer Petco will have its private label brands on the retailer's shelves.
