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2020 Brand Holiday Ads: Part Two
Canadian Tire lights up some joy for its holiday campaign
Canadian Tire jumpstarts its sport relief efforts
Sherwood wants to add the flare of other sports to hockey
In the News
Canadian Tire to shutter National Sports banner
The news comes as the retailer's non-sports divisions report gains in comparable sales and triple-digit ecommerce growth.
The 2021 AToMiC Awards co-chairs announced
Canadian Tire's Eva Salem and NFA's Jordan Doucette will lead the jury to award work created during the most challenging of years.
Roundtable Pt. 2: Leading amid uncertainty
Our panel of industry experts talks about communication and testing, testing, testing!
Rehearsing for a future you can’t predict
Brand and agency leaders discuss scenario planning amid continued uncertainty in part one of our final roundtable for 2020.
Canadian Tire names chief brand and customer officer
Susan O'Brien's promotion follows a mixed quarter, with the sales impact of COVID-19 coming with a 400% growth in ecommerce.
Strategy’s Most Read of 2019: C-Suite
From Canadian Tire's brand win to P&G's cost-cutting strategy, these are the stories that reached corner offices this year.
Canadian Tire to buy Party City’s Canadian assets
The retailer adds the party store's 65 locations and product portfolio to further diversify its seasonal selection.
Retail’s identity crisis
It's time for brands to be bolder and faster on many fronts.
How Canadian Tire became Canada’s most admired brand
SVP Susan O'Brien reveals the strategy that saw the retailer top Leger's annual survey.
Canadian Tire tops Google as most admired company
Leger's annual survey saw the retailer move from number three into the number one position this year.
Canadian Tire crowdsources content
The user-generated content play banks on the brand taking a back seat.
Canadian Tire expands click-and-collect options
The retailer is testing automated ways for customers to pick up online orders in store.
MEC, Canadian Tire most reputable brands for CSR
The retailers were among ten brands that exceeded on "citizenship, workplace and governance," according to a global survey.
Canadian Tire enters premium pet category
U.S.-based retailer Petco will have its private label brands on the retailer's shelves.
Real world meets social content
Bridging the digital world with physical platforms is the driver behind long-running branded content strategies.