Canadian Tire
Company Info
Brands
Ranking 2020
2019 Rank
#70Address:
2180 Yonge St.
Toronto ON, M4S 1B9
Phone: (416) 480-3000
The Work
Most-read of 2021: Campaigns
Canadian Tire embraces the imperfections of Christmas planning
Canadian Tire tries to pop in the pet category
Canadian Tire celebrates the compassion sports develop
In the News
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Most-read of 2021: Agencies
New agency models, new hires and new client relationships were among the most popular stories with readers this year.
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Canadian Tire picks Publicis Canada as its new creative AOR
The shop will work with the retailer across brand, product categories, key seasonal activities and the Triangle Rewards program.
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Taxi declines to participate in Canadian Tire RFP
After 16 years of working together, the retailer and the shop are forging new separate paths.
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In Brief: BICOM wins Volkswagen account
Plus, SportChek sales surge back for Canadian Tire and Camden continues to expand.
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Canadian Tire tops list of most reputable companies
Shoppers Drug Mart ranked second on Leger's annual ranking, while Amazon and Walmart took big hits.
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Canadian Tire to shutter National Sports banner
The news comes as the retailer's non-sports divisions report gains in comparable sales and triple-digit ecommerce growth.
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The 2021 AToMiC Awards co-chairs announced
Canadian Tire's Eva Salem and NFA's Jordan Doucette will lead the jury to award work created during the most challenging of years.
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Roundtable Pt. 2: Leading amid uncertainty
Our panel of industry experts talks about communication and testing, testing, testing!
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Rehearsing for a future you can’t predict
Brand and agency leaders discuss scenario planning amid continued uncertainty in part one of our final roundtable for 2020.
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Canadian Tire names chief brand and customer officer
Susan O'Brien's promotion follows a mixed quarter, with the sales impact of COVID-19 coming with a 400% growth in ecommerce.
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Strategy’s Most Read of 2019: C-Suite
From Canadian Tire's brand win to P&G's cost-cutting strategy, these are the stories that reached corner offices this year.
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Canadian Tire to buy Party City’s Canadian assets
The retailer adds the party store's 65 locations and product portfolio to further diversify its seasonal selection.
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Retail’s identity crisis
It's time for brands to be bolder and faster on many fronts.
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How Canadian Tire became Canada’s most admired brand
SVP Susan O'Brien reveals the strategy that saw the retailer top Leger's annual survey.
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Canadian Tire tops Google as most admired company
Leger's annual survey saw the retailer move from number three into the number one position this year.
