Canopy Growth
Company Info
The Work
BioSteel gets hockey fans to trade in their Gatorade bottles
How Canopy Growth is growing its beverage portfolio
Canopy Growth seizes on a pandemic trend with new pre-rolls
Cannabis brands celebrate 50 years of 4/20
In the News
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Marketers on the Move: Canopy Growth names marketing director
Canopy appoints marketing director Richard Navarro is starting a new position as marketing director at Canopy Growth Corporation. Previously, Navarro served as ...
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C-Suite Moves: Canopy CEO to retire
Plus, Pet Valu adds Loblaw vet, and CMO moves at ABC Fitness and Hub International Ontario.
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ICYMI: Canopy Growth exits retail
Plus, another hurdle arises in Rogers-Shaw merger and Bed, Bath & Beyond faces an uncertain future.
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BioSteel teams up with fitness brand F45
The hydration beverage will be available at 200 fitness studios and several events.
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BioSteel hopes its Blue Jays LTO is a hit
The sports drink leans into its latest high-profile sponsorship with another exclusive.
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Cannabis marketing: It’s all about the gatekeeper
In the second of a three-part series, strategy looks at approaches that can build brand awareness in the category.
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Cannabis in Canada: Then and now
In part one of our three-part series, strategy explores how both new and established players are finding their footing in a competitive landscape.
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Cannabis goes classic
Some producers have been breaking convention to connect with "legacy" consumers. But others believe the best way to segment is not by experience with weed, but by product preference.
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Canopy Growth makes a new cannabis brand for Quebec
Vert aims to give consumers a premium, locally made brand that will drive loyalty and round out its portfolio in the province.
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Canopy Growth to acquire Supreme Cannabis
Consolidation in the cannabis industry continues as the producer looks to grow its share in the premium market.
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Canopy Growth acquires Ace Valley
The company hopes to extend the brand's success with young consumers in Ontario to other markets and new product categories.
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Cannabis brands are still high on the in-store experience
Catering to different segments, price tiers and education levels could help drive differentiation in a saturated retail market.
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Canopy Growth to reallocate marketing dollars
After a 25% sales and marketing reduction in Q1, the cannabis producer is now focusing on product quality, execution and expansion.
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Canopy Growth parts ways with two top executives
Marketing leader David Bigioni is among over 800 staff who left the cannabis producer this year as it looks to cut costs.
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Canopy Growth unveils ‘cannabis 2.0’ portfolio
Ready-to-drink beverages, stand-alone liquid cannabis, chocolate and vape products will launch under new and existing brands.
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Canopy Growth helps Drake launch cannabis company
More Life Growth Company is taking a wellness-focused approach to distributing to global markets.
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2019 Strategy Awards: Pot brands speak up in OOH campaigns
Tweed and Dosist created platforms that educated Canadians on the benefits of weed prior to its date with lawmakers.
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Canopy Growth acquires majority stake in BioSteel
The cannabis producer "lays the groundwork" for the creation of CBD-infused sports nutrition products.
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Cannabis producers are failing to stand out
A favourability study finds the vast majority of Canadians don't know enough about the companies to have an opinion on them.
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Marketers look ahead to ‘legalization 2.0’
With new regulations on the horizon, how can brands win over millions of consumers who are thinking about entering the category?
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Canopy Growth enters skincare space
The cannabis company has acquired U.K. company This Works to develop CBD-infused health and beauty products.
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Canopy Growth strikes deal to acquire Acreage
The cross-border deal would give the world's biggest cannabis company a foothold in the U.S. the moment it is legal.
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Canopy Growth helps Seth Rogen launch a cannabis brand
Houseplant is positioned around making quality cannabis accessible for new users.
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Tokyo Smoke to open cannabis shop in Toronto
The retailer will sell its first recreational cannabis in Ontario after taking over HMV's former flagship near Yonge-Dundas Square.
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Canopy Growth partners with Martha Stewart
The housewares icon will advise the licensed producer in the development of its CBD-based products.
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Corner Office Shifts: Sun Life, Canopy Growth
A round-up of senior-level executive changes you may have missed.
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Couche-Tard enters cannabis retail with Canopy Growth
A deal with an Ontario retail lottery winner will bring the Tweed banner to the province.
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MOY 2019: David Bigioni begins on a high note
How one of our Marketers of the Year got consumers in a new category to say "Hi" to Tweed, not weed.
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Time to vote in the Marketer and Agency Surveys
The deadline to weigh in on the state of the industry (and win tickets to Agency of the Year) has been extended to Oct. 12.
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Licensed producers will get one store each in Ontario
The government outlined details of its private cannabis retail plan, including taking oversight outside of the LCBO.
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Who will sell cannabis in Ontario?
A look at the companies that are hoping to set up shop in the province in April.
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Health Canada expresses ‘concern’ with cannabis sponsorship
Brand involvement with events like music festivals are contrary to regulations on promotion, the department says.
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Canopy Growth to acquire Hiku
The cannabis company looks to strengthen retail operations and add lifestyle brands like Tokyo Smoke to its portfolio.
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Welcome to the wild world of weed
How brands in a new billion dollar industry are navigating regulations and social perceptions as they prepare for liftoff.
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Aurora Cannabis to acquire MedReleaf
A new cannabis giant is set to be formed with increased production capacity and a wide portfolio of brands.
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Loblaw wants a spot in Newfoundland cannabis market
The grocery store and weed giant Canopy Growth are among those on the path to recreational pot retail in the province.
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Canopy, Tokyo Smoke to open stores in Manitoba
As the start date for cannabis sales faces a delay, Manitoba picks four companies to operate the province's retail locations.
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Canopy Growth brings on Ted Chung
The entrepreneur and Snoop Dogg manager will advise the cannabis producer on the development of its content strategy.
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Constellation acquires stake in Canopy Growth
The alcohol giant will provide marketing support and collaborate on a new drink with the Canadian cannabis producer.
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Alberta open to both private and government weed retail
The province's draft of its cannabis plan has some key differences from Ontario and New Brunswick.
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David Bigioni joins marijuana company Canopy Growth
The former MolsonCoors VP on how to build a not-yet-legal brand.
