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--The Work
KD is debating the merits of its new flavours on Twitch
Philadelphia’s new take on heaven
IKEA explores the dual meaning of ‘make yourself at home’
Kraft puts some Olympic shine on its peanut butter
In the News
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Why Kraft Heinz is paying for epipens
The company's peanut butter brand is continuing its support for those with food allergies, and wants to bring more attention to the cost of medication.
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Kraft Heinz to debut its first Canadian Olympic campaigns
KD and Kraft Peanut Butter will roll out initiatives that embrace both the cheesy and sweet sides of the Games.
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Dentsu’s agency integration plans begin to take shape
The launch of Merkle in Canada is part of a plan to reduce complexity by consolidating 160 agencies down to just six over two years.
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How Heinz is pushing its portmanteau sauces in-store
The company's success creating top-of-funnel demand online helps compliment trial and repeat efforts for LTOs.
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DentsuBos wins Nutrience creative assignment
An upcoming campaign will focus on differentiating the pet food brand in an increasingly crowded category.
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Successful ‘Play a Coke’ enjoys second summer launch
The Spotify partnership returns after making market share gains in 2016.
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![REDLION_Kira[2]](https://cdn.strategyonline.ca/wp/wp-content/uploads/2017/03/redlion_kira2-300x190.jpg?f43b94)
Red Lion hires new director of strategy
Kira Montgomery moves to the creative side from Carat.
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Embracing risk in innovation
Four industry experts offer insights on what's actually worth pursuing and how to do so effectively.
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How Smirnoff puts music in the spotlight
The Sound Collective program features Toronto artists and brings them to communities across the country.
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Trans Canada Trail says hello
The first major marketing effort for the country-wide attraction focuses on how it connects all Canadians.
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Chevy ‘sparks’ interest in the connected car
The automaker teased the "ultimate mobile device" as part of a launch campaign for the new model Spark.
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Dentsu Aegis acquires Grip
The deal is part of the network's move to increase its digital capabilities, while Grip looks to expand abroad.
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Chevy customizes the test drive
"Best Cruze Ever" aims to build excitement by making the test drive more convenient and personalized.
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SodaStream launches first Canadian campaign
The company aims for mass awareness in this country, positioning itself as a healthy and economical choice.
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Up to the Minute: One Show submission changes
Plus: Another agency buy for CHR Group, new offices for Vibrant and Ariad and other news you might have missed.
