CIBC
Company Info
Brands
Ranking 2025
2024 Rank
#233Agency Partners 2025
The Work
CIBC offers pieces of home in newcomer-outreach campaign
All the world’s an oyster to CIBC
CIBC honours Christine Sinclair in final game for Team Canada
CIBC embraces different here-and-now financial ambitions
In the News
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The rise of women’s sports
This article was previously featured in the Winter 2025 issue of Strategy Magazine under the title, The rise of women’s ...
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CIBC expands GenAI pilot
The bank is applying the tech to its central information hub.
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Despite strong bank loyalty, newcomers are open to brand switching
SRG consumer data reveals CIBC is the top bank of choice for new arrivals.
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CIBC picks Courage, Oliver for AOR assignments
The bank is starting a 'new chapter' with new agencies just one year after the launch of a major rebrand.
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BHLA to ‘refine’ Simplii’s brand as new AOR
A new platform will be targeted at helping the direct banking brand break through the clutter.
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CIBC refreshes its look to reflect a new purpose
The branding is meant to better align with the mission and transformation the bank has undertaken in recent years.
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Corner Office Shifts: Tammy Sadinsky joins CIBC
Plus, Indigo taps U.K. for next president and Nordstom nabs Alix Box to lead in Canada.
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Can advertisers fare without Facebook?
A boycott of the company could prompt change, and industry insiders believe it might convince other media platforms to amp up their attribution game.
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More Canadians want less tech
A report from Simplii shows people have mixed feelings about the role and usefulness of digital tools and services.
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CIBC names new marketing EVP amid executive shuffle
Stephen Forbes steps into the role, which includes oversight of CMO Rob Assimakopoulos.
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Consumer satisfaction with banks’ financial advice dips
J.D. Power finds that the Big Five could be missing an opportunity to reach clients on digital platforms.
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Air Canada to acquire Aeroplan from Aimia
The airline reaches an agreement to acquire the loyalty program after nearly doubling its first bid.
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Air Canada reveals proposal to acquire Aeroplan
A hostile bid from the airline (along with TD, CIBC and Visa) would set the stage for a new loyalty program.
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Check it Out: The return of the animatronic penguin
CIBC brings the Ski-Thru ATM back to Whistler Blackcomb Resort.
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Meet Remi, CIBC’s global money transfer chatbot
The digital assistant aims to give users an easy way to send payments and stay informed about exchange rates.
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Which causes remain key to Canadians?
New Ipsos data suggests shoppers are keeping an eye on charitable deeds throughout their relationship with a brand.
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CIBC, then and now
150 years of tinkering with strategy and brand identity have helped the bank with first-mover ambitions fit into consumers' lives.
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If brands were people…
We surveyed consumers about which brands are the best companions for certain social activities.
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CIBC ends deal with PC Financial
PC tightens its focus on loyalty as banking customers will soon be transferred to the new Simplii Financial.
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Media’s new seat at the table
Four industry execs sit down to talk data, changing consumer patterns and client relations in our latest roundtable.
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Android Pay launches in Canada
Which banks are on board and what features should you expect from Google's mobile wallet?
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Who are Canada’s most liked CEOs?
A new international survey picks out the bosses loved most in Toronto, Vancouver and Montreal.
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CIBC paints a picture
An artistic take on how the bank views its relationship with high-value clients.
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CIBC celebrates its 150th with a digital mosaic
The bank is using social media aggregation for a Canada 150 campaign that celebrates diversity.
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Juniper Park expands its ranks
The shop has added 22 new staff and made several promotions in response to new client work in recent months.
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How the banks are branching out
Why Canada's established players are capitalizing on the startup space to innovate.
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TD’s growing interest
From JohnnyCash machines to grumpy old men to heartfelt thank-yous, how TD Canada Trust has banked on comfort for 160 years.
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SickKids leaves you breathless
Ahead of one of its patients carrying the Pan Am torch, the Foundation educates Canadians about cystic fibrosis.
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Jennifer Davidson joins CIBC
The former Six Pints head takes on her new VP role at the bank today.
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CIBC’s strategy to stand out
The financial co has refreshed its branding after hearing that consumers see all banks as alike.
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AToMiC Awards: Documenting life in another’s shoes
Brands are using fly-on-the-wall techniques to galvanize people to give back.
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Are loyalty programs the fifth P of marketing?
A new report shows just how important programs have become, and which brands are doing it right.
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Social-savvy banks prove size doesn’t matter
Smaller players like Vancity are taking top spots in social media rankings because of their high engagement levels.
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UP Express announces retail partners
A focus on iconic Toronto brands looks to give the service's flagship station at Union a hyper-local feel.
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Yes we Cannes: Fighting the good fight
The industry weighs in on some cause work that has a good chance of bringing home a Lion this year.
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Cause + Action: CIBC runs in someone else’s shoes
The bank evolves its "Run for the Cure" with an emotional video from the perspective of a cancer patient.
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Cause + Actions Awards 2015
Bell rides away with the top prize in this year's awards that celebrate the best cause campaigns in the country.
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CIBC says relax
The bank's strategy to reach travelling crowds includes sleep pods and manicure stations.
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Weekend reading: Aeroplan grows up
As it celebrates its 30th birthday, here's how the brand learned to spread its own wings.
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Brands of the Year: TD gets close for comfort
The bank has added a personal touch to an impersonal category to be seen as a challenger brand.
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Tangerine shows who’s boss in digital
What makes a bank brand digitally excellent? A new Ipsos study reveals who is doing what right.
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MasterCard courts startups
The brand hopes to start a retail revolution in its quest to be thought of as not only a credit card co but also a tech giant.
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Throwback Thursday: strategy in 1998
For our 25th anniversary, we're travelling through time. Guess which retailer opened a 24-hour store in '98 (hint: it wasn't Walmart).
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TD named Canada’s best brand: study
RBC, Scotia and Tim Hortons also topped the biennial Interbrand study, while former heavyweight Blackberry dropped off.
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Brands get fowl
A bird's-eye review and ratings of the flock of bird ads in market featuring everything from chickens to penguins.
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American Express proposes an alternative
The credit card co has launched its largest Canadian campaign in recent years, promoting its AeroPlanPlus cards as CIBC and TD divide their Aeroplan members.
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Both TD and CIBC to offer Aeroplan credit cards
The loyalty card's parent company Aimia has also announced a purchase agreement with the two banks, which its expects to close by the end of 2013.
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Brands stand up to bullies
As the issue of bullying dominates global headlines, a slew of Canadian brands and agencies are responding. But will brands be recognized as authentic supporters and not just background logos?
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Juniper Park and MediaCom win CIBC
The bank has confirmed that it will be working with the agencies, which take over from Publicis and ZenithOptimedia.
