CIBC
Company Info
The Work
CIBC brings hope to the challenges of home buying
CIBC turns its new logo into a portal for financial confidence
Why CIBC is letting ambitions soar in its rebrand
CIBC Run for the Cure steps up against pandemic fatigue
In the News
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BHLA to ‘refine’ Simplii’s brand as new AOR
A new platform will be targeted at helping the direct banking brand break through the clutter.
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CIBC refreshes its look to reflect a new purpose
The branding is meant to better align with the mission and transformation the bank has undertaken in recent years.
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Corner Office Shifts: Tammy Sadinsky joins CIBC
Plus, Indigo taps U.K. for next president and Nordstom nabs Alix Box to lead in Canada.
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Can advertisers fare without Facebook?
A boycott of the company could prompt change, and industry insiders believe it might convince other media platforms to amp up their attribution game.
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More Canadians want less tech
A report from Simplii shows people have mixed feelings about the role and usefulness of digital tools and services.
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CIBC names new marketing EVP amid executive shuffle
Stephen Forbes steps into the role, which includes oversight of CMO Rob Assimakopoulos.
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Consumer satisfaction with banks’ financial advice dips
J.D. Power finds that the Big Five could be missing an opportunity to reach clients on digital platforms.
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Air Canada to acquire Aeroplan from Aimia
The airline reaches an agreement to acquire the loyalty program after nearly doubling its first bid.
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Air Canada reveals proposal to acquire Aeroplan
A hostile bid from the airline (along with TD, CIBC and Visa) would set the stage for a new loyalty program.
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Check it Out: The return of the animatronic penguin
CIBC brings the Ski-Thru ATM back to Whistler Blackcomb Resort.
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Meet Remi, CIBC’s global money transfer chatbot
The digital assistant aims to give users an easy way to send payments and stay informed about exchange rates.
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Which causes remain key to Canadians?
New Ipsos data suggests shoppers are keeping an eye on charitable deeds throughout their relationship with a brand.
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CIBC, then and now
150 years of tinkering with strategy and brand identity have helped the bank with first-mover ambitions fit into consumers' lives.
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If brands were people…
We surveyed consumers about which brands are the best companions for certain social activities.
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CIBC ends deal with PC Financial
PC tightens its focus on loyalty as banking customers will soon be transferred to the new Simplii Financial.
