Why CIBC is letting ambitions soar in its rebrand
CIBC Run for the Cure steps up against pandemic fatigue
CIBC makes responsible spending more rewarding
Adapting Run for the Cure to the digital world
In the News
BHLA to ‘refine’ Simplii’s brand as new AOR
A new platform will be targeted at helping the direct banking brand break through the clutter.
CIBC refreshes its look to reflect a new purpose
The branding is meant to better align with the mission and transformation the bank has undertaken in recent years.
Corner Office Shifts: Tammy Sadinsky joins CIBC
Plus, Indigo taps U.K. for next president and Nordstom nabs Alix Box to lead in Canada.
Can advertisers fare without Facebook?
A boycott of the company could prompt change, and industry insiders believe it might convince other media platforms to amp up their attribution game.
More Canadians want less tech
A report from Simplii shows people have mixed feelings about the role and usefulness of digital tools and services.
CIBC names new marketing EVP amid executive shuffle
Stephen Forbes steps into the role, which includes oversight of CMO Rob Assimakopoulos.
Consumer satisfaction with banks’ financial advice dips
J.D. Power finds that the Big Five could be missing an opportunity to reach clients on digital platforms.
Air Canada to acquire Aeroplan from Aimia
The airline reaches an agreement to acquire the loyalty program after nearly doubling its first bid.
Air Canada reveals proposal to acquire Aeroplan
A hostile bid from the airline (along with TD, CIBC and Visa) would set the stage for a new loyalty program.
Check it Out: The return of the animatronic penguin
CIBC brings the Ski-Thru ATM back to Whistler Blackcomb Resort.
Meet Remi, CIBC’s global money transfer chatbot
The digital assistant aims to give users an easy way to send payments and stay informed about exchange rates.
Which causes remain key to Canadians?
New Ipsos data suggests shoppers are keeping an eye on charitable deeds throughout their relationship with a brand.
CIBC, then and now
150 years of tinkering with strategy and brand identity have helped the bank with first-mover ambitions fit into consumers' lives.
If brands were people…
We surveyed consumers about which brands are the best companions for certain social activities.
CIBC ends deal with PC Financial
PC tightens its focus on loyalty as banking customers will soon be transferred to the new Simplii Financial.