CIBC
Company Info
Brands
Ranking 2025
2024 Rank
#233Agency Partners 2025
The Work
CIBC’s Adapta credit card adjusts to reward shoppers’ shifting habits
CIBC offers pieces of home in newcomer-outreach campaign
All the world’s an oyster to CIBC
CIBC honours Christine Sinclair in final game for Team Canada
In the News
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Mastercard Canada unveils tactility card to empower people with sight loss
Mastercard has launched its Touch Card feature in Canada, an innovation that includes tactile notches designed to empower the sight-loss ...
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The rise of women’s sports
This article was previously featured in the Winter 2025 issue of Strategy Magazine under the title, The rise of women’s ...
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CIBC expands GenAI pilot
The bank is applying the tech to its central information hub.
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Despite strong bank loyalty, newcomers are open to brand switching
SRG consumer data reveals CIBC is the top bank of choice for new arrivals.
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CIBC picks Courage, Oliver for AOR assignments
The bank is starting a 'new chapter' with new agencies just one year after the launch of a major rebrand.
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BHLA to ‘refine’ Simplii’s brand as new AOR
A new platform will be targeted at helping the direct banking brand break through the clutter.
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CIBC refreshes its look to reflect a new purpose
The branding is meant to better align with the mission and transformation the bank has undertaken in recent years.
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Corner Office Shifts: Tammy Sadinsky joins CIBC
Plus, Indigo taps U.K. for next president and Nordstom nabs Alix Box to lead in Canada.
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Can advertisers fare without Facebook?
A boycott of the company could prompt change, and industry insiders believe it might convince other media platforms to amp up their attribution game.
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More Canadians want less tech
A report from Simplii shows people have mixed feelings about the role and usefulness of digital tools and services.
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CIBC names new marketing EVP amid executive shuffle
Stephen Forbes steps into the role, which includes oversight of CMO Rob Assimakopoulos.
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Consumer satisfaction with banks’ financial advice dips
J.D. Power finds that the Big Five could be missing an opportunity to reach clients on digital platforms.
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Air Canada to acquire Aeroplan from Aimia
The airline reaches an agreement to acquire the loyalty program after nearly doubling its first bid.
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Air Canada reveals proposal to acquire Aeroplan
A hostile bid from the airline (along with TD, CIBC and Visa) would set the stage for a new loyalty program.
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Check it Out: The return of the animatronic penguin
CIBC brings the Ski-Thru ATM back to Whistler Blackcomb Resort.
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Meet Remi, CIBC’s global money transfer chatbot
The digital assistant aims to give users an easy way to send payments and stay informed about exchange rates.
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Which causes remain key to Canadians?
New Ipsos data suggests shoppers are keeping an eye on charitable deeds throughout their relationship with a brand.
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CIBC, then and now
150 years of tinkering with strategy and brand identity have helped the bank with first-mover ambitions fit into consumers' lives.
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If brands were people…
We surveyed consumers about which brands are the best companions for certain social activities.
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CIBC ends deal with PC Financial
PC tightens its focus on loyalty as banking customers will soon be transferred to the new Simplii Financial.
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Media’s new seat at the table
Four industry execs sit down to talk data, changing consumer patterns and client relations in our latest roundtable.
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Android Pay launches in Canada
Which banks are on board and what features should you expect from Google's mobile wallet?
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Who are Canada’s most liked CEOs?
A new international survey picks out the bosses loved most in Toronto, Vancouver and Montreal.
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CIBC paints a picture
An artistic take on how the bank views its relationship with high-value clients.
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CIBC celebrates its 150th with a digital mosaic
The bank is using social media aggregation for a Canada 150 campaign that celebrates diversity.
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Juniper Park expands its ranks
The shop has added 22 new staff and made several promotions in response to new client work in recent months.
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How the banks are branching out
Why Canada's established players are capitalizing on the startup space to innovate.
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TD’s growing interest
From JohnnyCash machines to grumpy old men to heartfelt thank-yous, how TD Canada Trust has banked on comfort for 160 years.
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SickKids leaves you breathless
Ahead of one of its patients carrying the Pan Am torch, the Foundation educates Canadians about cystic fibrosis.
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Jennifer Davidson joins CIBC
The former Six Pints head takes on her new VP role at the bank today.
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CIBC’s strategy to stand out
The financial co has refreshed its branding after hearing that consumers see all banks as alike.
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AToMiC Awards: Documenting life in another’s shoes
Brands are using fly-on-the-wall techniques to galvanize people to give back.
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Are loyalty programs the fifth P of marketing?
A new report shows just how important programs have become, and which brands are doing it right.
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Social-savvy banks prove size doesn’t matter
Smaller players like Vancity are taking top spots in social media rankings because of their high engagement levels.
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UP Express announces retail partners
A focus on iconic Toronto brands looks to give the service's flagship station at Union a hyper-local feel.
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Yes we Cannes: Fighting the good fight
The industry weighs in on some cause work that has a good chance of bringing home a Lion this year.
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Cause + Action: CIBC runs in someone else’s shoes
The bank evolves its "Run for the Cure" with an emotional video from the perspective of a cancer patient.
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Cause + Actions Awards 2015
Bell rides away with the top prize in this year's awards that celebrate the best cause campaigns in the country.
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CIBC says relax
The bank's strategy to reach travelling crowds includes sleep pods and manicure stations.
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Weekend reading: Aeroplan grows up
As it celebrates its 30th birthday, here's how the brand learned to spread its own wings.
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Brands of the Year: TD gets close for comfort
The bank has added a personal touch to an impersonal category to be seen as a challenger brand.
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Tangerine shows who’s boss in digital
What makes a bank brand digitally excellent? A new Ipsos study reveals who is doing what right.
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MasterCard courts startups
The brand hopes to start a retail revolution in its quest to be thought of as not only a credit card co but also a tech giant.
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Throwback Thursday: strategy in 1998
For our 25th anniversary, we're travelling through time. Guess which retailer opened a 24-hour store in '98 (hint: it wasn't Walmart).
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TD named Canada’s best brand: study
RBC, Scotia and Tim Hortons also topped the biennial Interbrand study, while former heavyweight Blackberry dropped off.
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Brands get fowl
A bird's-eye review and ratings of the flock of bird ads in market featuring everything from chickens to penguins.
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American Express proposes an alternative
The credit card co has launched its largest Canadian campaign in recent years, promoting its AeroPlanPlus cards as CIBC and TD divide their Aeroplan members.
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Both TD and CIBC to offer Aeroplan credit cards
The loyalty card's parent company Aimia has also announced a purchase agreement with the two banks, which its expects to close by the end of 2013.
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Brands stand up to bullies
As the issue of bullying dominates global headlines, a slew of Canadian brands and agencies are responding. But will brands be recognized as authentic supporters and not just background logos?
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Juniper Park and MediaCom win CIBC
The bank has confirmed that it will be working with the agencies, which take over from Publicis and ZenithOptimedia.
