CIBC
Company Info
Brands
Ranking 2020
2019 Rank
--The Work
Adapting Run for the Cure to the digital world
CIBC uses Aventura to give healthcare workers a break
CIBC keeps the focus on the personal side of investing
Why CIBC put a customer’s name on a branch
In the News
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Can advertisers fare without Facebook?
A boycott of the company could prompt change, and industry insiders believe it might convince other media platforms to amp up their attribution game.
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More Canadians want less tech
A report from Simplii shows people have mixed feelings about the role and usefulness of digital tools and services.
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CIBC names new marketing EVP amid executive shuffle
Stephen Forbes steps into the role, which includes oversight of CMO Rob Assimakopoulos.
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Consumer satisfaction with banks’ financial advice dips
J.D. Power finds that the Big Five could be missing an opportunity to reach clients on digital platforms.
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Air Canada to acquire Aeroplan from Aimia
The airline reaches an agreement to acquire the loyalty program after nearly doubling its first bid.
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Air Canada reveals proposal to acquire Aeroplan
A hostile bid from the airline (along with TD, CIBC and Visa) would set the stage for a new loyalty program.
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Check it Out: The return of the animatronic penguin
CIBC brings the Ski-Thru ATM back to Whistler Blackcomb Resort.
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Meet Remi, CIBC’s global money transfer chatbot
The digital assistant aims to give users an easy way to send payments and stay informed about exchange rates.
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Which causes remain key to Canadians?
New Ipsos data suggests shoppers are keeping an eye on charitable deeds throughout their relationship with a brand.
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CIBC, then and now
150 years of tinkering with strategy and brand identity have helped the bank with first-mover ambitions fit into consumers' lives.
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If brands were people…
We surveyed consumers about which brands are the best companions for certain social activities.
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CIBC ends deal with PC Financial
PC tightens its focus on loyalty as banking customers will soon be transferred to the new Simplii Financial.
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Media’s new seat at the table
Four industry execs sit down to talk data, changing consumer patterns and client relations in our latest roundtable.
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Android Pay launches in Canada
Which banks are on board and what features should you expect from Google's mobile wallet?
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Who are Canada’s most liked CEOs?
A new international survey picks out the bosses loved most in Toronto, Vancouver and Montreal.
