Cineplex
Company Info
The Work
Scene+ dangles reward carrots
Sobeys bets big on growing Scene+
Scotiabank is set on making a Scene+
Cineplex crafts a love letter for moviegoers
In the News
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Cineplex ordered to pay record fine for deceptive marketing practices
The entertainment co. plans to appeal the Competition Bureau's decision.
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Bimbo is hoping for ‘Super’ engagement with Nintendo
The bakery has teamed up with NBC Universal for a cross-category program around The Super Mario Bros. Movie.
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Cineplex is digging itself out from the pandemic ashes
The entertainment brand is trying to bounce back as consumers return to cinematic and live experiences.
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Cineplex to be acquired by Cineworld Group
The $2.8-billion deal is expected to close in the first half of 2020, giving the company access to "global opportunities."
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Cineplex appoints first chief digital and technology officer
Shawn Mandel will help drive the co.'s "diversification agenda."
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2019 SIA Awards: How to be direct
Cineplex, Snickers, VW and Scotts picked up awards for connecting directly with consumers.
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Cineplex rolls out Scene Gold paid loyalty tier
Currently available in Edmonton, the pilot is enticing its membership base with ways to earn faster points and get upgrades.
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Check it out: Cupid sends couples to the movies
Cineplex is promoting its VIP in-seat service with new work from Zulu Alpha Kilo.
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Shopper Innovation Awards: How to hijack the holidays
These brands found new ways to stand out during busy periods.
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Inside agencies’ best laid plans
An influx of strategists join creative agency c-suites as shops invest in data-led insights and planning with strategic purpose.
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CASSIES Silver: Cineplex prioritizes pleasure
Zulu Alpha Kilo helped the entertainment brand build an emotional connection with audiences.
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Strategy Awards 2016 shortlists: Part Two
We're rolling out all the contenders leading up to the gala on Nov. 8. Today, we feature the Connection Strategy category.
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Introducing strategy’s 2016 Brands of the Year
Check out the stand-outs from this past year, plus who to keep an eye on.
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Brands of the Year 2016: Cineplex sees the big picture
Movies and gaming and dining, oh my! How the once-traditional theatre chain is diversifying its business.
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Zulu Alpha Kilo wins a big title
The shop beat out U.S. competitors at Ad Age's Small Agency of the Year awards show last night.
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AToMiC Awards: Cinematic ads with an emotional hook
Cineplex and CIBC brought moviegoers (and online viewers) to tears with their long-form branded content videos.
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Brands reach out to Fort McMurray
How some of the country's biggest names (and some local agencies) are helping wildfire relief efforts.
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Up to the Minute: M&H opens Toronto outpost
Plus: H+K wins Cineplex, more staff additions at Evans Hunt and other news you might have missed.
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Up to the Minute: Environics hires Tims vet
Plus: Union Montreal grows, Coke's new global shops and more news you might have missed.
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Shopper Innovation Awards: Mazda drives a cinematic program
The "Mazda Massive Test Drive" app turned mobile phones into steering wheels, and the big screen into an interactive, first-person racing experience.
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Maple Leaf digs into new strategy
The "Dig In!" campaign marks the first time Maple Leaf, Schneiders and Prime are promoted under one platform.
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Are you entertaining?
Part one of JWT's Trend Report finds Canadians are slow to embrace shopping anywhere, but really (really) want cool experiences.
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Dentyne prepares daters to pucker up at the movies
Striving to become part of millennials' pre-date ritual, the gum brand has partnered with Cineplex for its latest campaign.
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TD named Canada’s best brand: study
RBC, Scotia and Tim Hortons also topped the biennial Interbrand study, while former heavyweight Blackberry dropped off.
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SickKids brings cinema audience to their feet
SickKids hopes this video of five-year-old "real life hero" Antonio getting a surprise standing ovation will encourage viewers to have a "share of heart" as part of its expanded fundraising campaign.
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Brands we’d like to pair
From Lululemon and Blackberry to PepsiCo and Fashion Week, here are some brand partnerships that seem like matches made in heaven.
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Brand cupid
From diamonds and wine to bacon bouquets, Strategy plays brand matchmaker ahead of Valentine's Day.
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Toyota’s Scion iQ goes to the big screen
The world's smallest car is promoted in a big way at Cineplex Entertainment theatres with film trivia and a contest.
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Ford and Canon get interactive with Cineplex
The pre-show ads, which appear in theatres across the GTA, allow moviegoers to interact with the brands using their mobile devices.
