SickKids reinvents canvassing to reach monthly donors
Why Kijiji built a digital storefront for its first holiday campaign
Doritos taps into Gen Z’s love of self-expression with a model search
SickKids builds a monument to its patients’ bravery
In the News
Lay’s hopes its new look pops on shelf
PepsiCo has changed the logo and packaging for the first time in 13 years, with a focus on flavour and home grown ingredients.
Shoppers pops up again to boost more than just beauty
The Instagramable space shows off the retailer's broader personal care selection to meet the needs of more consumers.
Up to the Minute: AdFarm names new ECD
Plus, Agnostic named AOR for Asus and Citizen grows its team and client roster.
Shortlist released for the 2019 PR Agency of the Year
The next shortlist for this year's awards program reveals the shops in the running to be named Canada's top PR agency.
Vision7 owner Blue Focus to spin off global agencies
A new company called Blue Impact will absorb Vision7 and expand its model to agencies across the globe.
Citizen adds to its creative and strategy teams
The PR shop has announced a handful of senior hires in response to growing client needs and recent wins.
M&M’s commandeers a slogan from KFC
The Mars Wrigley brand couldn't use its own iconic tagline to promote a new chocolate bar, so it borrowed another one.
Nick Cowling takes on new role with Citizen Relations
Returning to manage the agency within Canada, Cowling will also help lead innovation globally.
Up to the Minute: Wasserman names ACD
Plus, Naked Creative grows its content and production team, and Pomp & Circumstance wins American Apparel.
Citizen makes several senior appointments
New VPs and its first Canadian creative director are among the staff changes at the PR agency this year.
Tim Hortons takes coffee-centred approach under new CMO
Burger King's former global CMO Axel Schwan discusses the new campaign and its focus on the brand's coffee-making process.
Citizen partners with Provident Communications
The deal deepens the agency's capabilities in corporate PR, B2B media relations and crisis management.
Citizen Relations wins Netflix, GoRVing
The year starts off strong for the PR agency with two big account wins.
2017 Agency of the Year winners
A look at the insights that drove success for this year's top shops.
PRAOY Silver: The Colony Project holds its own
The offshoot agency has increased its staff and expanded to Montreal.