In the News
Most-read of 2021: Shopper Marketing Report
From new products to new ways to use promo spend, the stories SMR readers were most interested in this year.
Clorox helps the on-the-go consumer clean up
From Shopper Marketing Report: The brand tries to extend its trust outside the home with its biggest launch in recent history.
McCain hires new head of marketing amid leadership shuffle
Former Clorox marketer Matt Kohler takes on a newly combined marketing and sales role.
CPG marketing puts the focus on supply reassurance
What consumers want to hear from companies like Kruger and Clorox when their products are already flying off store shelves.
Burt’s Bees gets a flair for the artistic
An exhibit showing art created using lipsticks is promoting the brand's newest product line.
Walmart campaign highlights big brands
The retail giant aims to raise awareness around its offerings from Apple, Samsung and L'Oreal, among others.
Lessons from Knight Rider
John St.'s Chris Hirsch and Nellie Kim on how to maintain a human voice in a digital world.
Brita’s first ethnic program turned red into green
The Clorox brand leveraged Chinese New Year with a Year of the Dragon pitcher program.