Clorox
Company Info
The Work
Clorox connects with Asian Canadians over everyday moments
Brita explores an ‘untapped’ brand attribute: flavour
Glad turns garbage day into a workout
Glad ties itself to strength
In the News
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Most-read of 2021: Shopper Marketing Report
From new products to new ways to use promo spend, the stories SMR readers were most interested in this year.
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Clorox helps the on-the-go consumer clean up
From Shopper Marketing Report: The brand tries to extend its trust outside the home with its biggest launch in recent history.
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McCain hires new head of marketing amid leadership shuffle
Former Clorox marketer Matt Kohler takes on a newly combined marketing and sales role.
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CPG marketing puts the focus on supply reassurance
What consumers want to hear from companies like Kruger and Clorox when their products are already flying off store shelves.
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Burt’s Bees gets a flair for the artistic
An exhibit showing art created using lipsticks is promoting the brand's newest product line.
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Walmart campaign highlights big brands
The retail giant aims to raise awareness around its offerings from Apple, Samsung and L'Oreal, among others.
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Lessons from Knight Rider
John St.'s Chris Hirsch and Nellie Kim on how to maintain a human voice in a digital world.
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Brita’s first ethnic program turned red into green
The Clorox brand leveraged Chinese New Year with a Year of the Dragon pitcher program.
