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In the News
Cossette hires trio of senior staff to strategy team
A new head of strategy and a pair of directors will lead major accounts and free its CSO up for more future-focused work.
BRP picks Cossette as new global AOR
The agency will support the company's suite of brands across multiple regions, with a specific focus on the U.S.
Holt Renfrew goes agency-side for new marketing head
Cossette Media's Wes Wolch will be joining the luxury retailer as SVP, marketing.
How to keep your brand resolutions going
Cossette's Rosie Gentile on why now is the time to try new things when it comes to customer experience.
McDonald’s goes back to the farm
The QSR talks to young ranchers to show that supporting Canadian farmers and sustainable food sourcing are one and the same.
Up to the Minute: Quebecor promotes two on internal creative team
Plus, Le Parc and P&C pick up new clients and Cossette elevates a comms leader.
McDonald’s delivers Halloween to Canadians
An AR experience promoting McDelivery is the QSR's latest effort to "reach its guests where they are" during the pandemic.
Rethink and IKEA win Effie Grand Prix
Cossette, Bensimon Byrne and Union were also among the Gold winners at this year's show recognizing creative effectiveness.
Cossette makes two Quebec leadership appointments
ECD Louis-Philippe Tremblay will lead the creative department, while CSO Florence Girod adds duties nurturing agency culture.
Sid Lee wins big at first Idea Awards
The agency won four Best in Discipline awards at the recently-amalgamated show recognizing the best work in Quebec.
Is in-house production right for you?
Business flow, talent and creative buy-in: Doug Lowe explains what will help clients and agencies alike in-house successfully.
Labatt gets into the wine business
From Shopper Marketing Report: The brewer grows its "beyond beer" portfolio with Babe, while also extending its established RTD brands.
Curling Canada gets fans to throw stones from home
Pots and Roombas stand in for rocks as the organization keeps its community strategy going while sports are cancelled.
Creative Report Card 2020: Indies rise to the top
How independent agencies have tapped into their values and capabilities to thrive in today's business climate.
Up to the Minute: Cossette names new business lead
Plus, Strategic Objectives and Cohn & Wolfe both win two AOR assignments.