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In the News
Cossette wins AOR duties for WW in Canada
The agency will tap into the potential to reach Canadians where they are in their wellness journeys.
The future of strategy is decentralized
Planners have a habit of not looking outside their bubble for insights. Cossette CSO Cat Wiles explains how new models can fix that.
Cannes 2021: Cossette leads Canadian agencies in Film
Ogilvy, NFA and BHLA also helped win seven Lions in the category, while FCB won Silver in Sustainable Development Goals.
Cannes 2021: Entertainment and Craft categories bring 19 Canadian nominations
BBDO, FCB and Ogilvy are among the eight agencies that added to their tallies.
Cannes 2021: Ogilvy kicks the week off with a Print Grand Prix
The agency nabbed the top award for Dove's "Courage is Beautiful," while Rethink, No Fixed Address, Cossette and Leo Burnett also added to Canada's first batch of awards.
Cannes 2021: Another day, another 33 nominations for Canadian agencies
Creative Data, Creative Strategy, Direct, Social and PR brought in another big haul.
Cannes 2021: Canadian shops pick up 33 more shortlist mentions
Thirteen agencies are in contention for awards across the Design, Outdoor, Print & Publishing and Media categories.
Cannes 2021: Canadian work earns 11 nominations in Health and Wellness
Seven agencies landed on the shortlist, but the country was shut out from a competitive group of nominees vying for Pharma Lions.
Cannes Lions 2021: Two Canadian teams win Young Lions Bronze
Entrants from John St., Cossette and Coca-Cola won for ideas to support youth leaders.
Cossette wins big at Idea Awards
The agency won two of five Grand Prix at the show honouring the top work from Quebec's creative and advertising industries.
General Mills cheers a little louder for Olympians
The company is boosting its "Cheer" Olympic platform with a new ad, bolder designs, promos and custom retailer programs.
Lord & Lady embraces a colourful look for coffee
The roaster uses hand-placed stickers to invite customers brewing at home to learn more about coffee in an unpretentious way.
The next steps for BlueFocus’ international agencies
CEO Brett Marchand has plans to build a centralized data team and expand offerings in Europe, Asia and the U.S.
CDPQ, CVC acquire majority stake in BlueFocus agencies
The new deal aims to help the firms, including Vision7, pursue growth after the Blue Impact spin-off was shelved last year.
How agencies are rethinking the office
From WeWork offices and hybrid models to whole networks being under one roof, talent will be returning to spaces that are meaningfully different from what they left.