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Walmart finds a lot of joy in one-stop shopping
Pizza Pops does a merch drop
BDC gives entrepreneurs the strength to move on
SickKids builds a monument to its patients’ bravery
In the News
McDonald’s goes back to the farm
The QSR talks to young ranchers to show that supporting Canadian farmers and sustainable food sourcing are one and the same.
Up to the Minute: Quebecor promotes two on internal creative team
Plus, Le Parc and P&C pick up new clients and Cossette elevates a comms leader.
McDonald’s delivers Halloween to Canadians
An AR experience promoting McDelivery is the QSR's latest effort to "reach its guests where they are" during the pandemic.
Rethink and IKEA win Effie Grand Prix
Cossette, Bensimon Byrne and Union were also among the Gold winners at this year's show recognizing creative effectiveness.
Cossette makes two Quebec leadership appointments
ECD Louis-Philippe Tremblay will lead the creative department, while CSO Florence Girod adds duties nurturing agency culture.
Sid Lee wins big at first Idea Awards
The agency won four Best in Discipline awards at the recently-amalgamated show recognizing the best work in Quebec.
Is in-house production right for you?
Business flow, talent and creative buy-in: Doug Lowe explains what will help clients and agencies alike in-house successfully.
Labatt gets into the wine business
From Shopper Marketing Report: The brewer grows its "beyond beer" portfolio with Babe, while also extending its established RTD brands.
Curling Canada gets fans to throw stones from home
Pots and Roombas stand in for rocks as the organization keeps its community strategy going while sports are cancelled.
Creative Report Card 2020: Indies rise to the top
How independent agencies have tapped into their values and capabilities to thrive in today's business climate.
Up to the Minute: Cossette names new business lead
Plus, Strategic Objectives and Cohn & Wolfe both win two AOR assignments.
Global CCO Carlos Moreno to leave Cossette
The agency will adopt a single-CCO model as one of its creative leaders leaves to pursue new opportunities.
Strategy’s Most Read of 2019: Agencies
The hires, promotions and new business approaches that got the most attention from strategy readers this year.
McCann, Cossette take top prizes at Clios Health
Both agencies won Grand Clios for work with Donate Life and the SickKids Foundation.
View from the C-Suite: M&M Food Market eyes expansion, alt-proteins
From distribution deals with convenience and pharmacy to ventures outside of Canada, nothing is off the menu, says CEO Andy O'Brien.