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Reitmans puts Canada’s diversity into the spotlight
McDonald’s plays with the apocryphal history of poutine
Tourism Yukon brings a 91-metre piece of Indigenous art to life
SickKids shows the day-to-day resilience of moms
In the News
General Mills cheers a little louder for Olympians
The company is boosting its "Cheer" Olympic platform with a new ad, bolder designs, promos and custom retailer programs.
Lord & Lady embraces a colourful look for coffee
The roaster uses hand-placed stickers to invite customers brewing at home to learn more about coffee in an unpretentious way.
The next steps for BlueFocus’ international agencies
CEO Brett Marchand has plans to build a centralized data team and expand offerings in Europe, Asia and the U.S.
CDPQ, CVC acquire majority stake in BlueFocus agencies
The new deal aims to help the firms, including Vision7, pursue growth after the Blue Impact spin-off was shelved last year.
How agencies are rethinking the office
From WeWork offices and hybrid models to whole networks being under one roof, talent will be returning to spaces that are meaningfully different from what they left.
Creative Report Card 2021: The WFH experiment
One year into the pandemic, how has quarantine impacted creativity and relationships?
Cossette eyes the future with a move into WeWork
The agency is relocating in Montreal as part of a pilot project intended to provide greater flexibility to itself and its employees.
Cossette hires trio of senior staff to strategy team
A new head of strategy and a pair of directors will lead major accounts and free its CSO up for more future-focused work.
BRP picks Cossette as new global AOR
The agency will support the company's suite of brands across multiple regions, with a specific focus on the U.S.
Holt Renfrew goes agency-side for new marketing head
Cossette Media's Wes Wolch will be joining the luxury retailer as SVP, marketing.
How to keep your brand resolutions going
Cossette's Rosie Gentile on why now is the time to try new things when it comes to customer experience.
McDonald’s goes back to the farm
The QSR talks to young ranchers to show that supporting Canadian farmers and sustainable food sourcing are one and the same.
Up to the Minute: Quebecor promotes two on internal creative team
Plus, Le Parc and P&C pick up new clients and Cossette elevates a comms leader.
McDonald’s delivers Halloween to Canadians
An AR experience promoting McDelivery is the QSR's latest effort to "reach its guests where they are" during the pandemic.
Rethink and IKEA win Effie Grand Prix
Cossette, Bensimon Byrne and Union were also among the Gold winners at this year's show recognizing creative effectiveness.