Courage
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Ranking 2025
2024 Rank
#20The Work

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In the News
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2025 CRC: In conversation with the top CCOs
Strategy‘s Creative Report Card is back — this time with fresh perspective. We’re diving into the minds of the CRC’s ...
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Knix and Rethink clinch top prize at 2025 AToMiC Awards
Under the immersive lights of the Design Exchange, 23 agency powerhouses were recognized at the AToMiC Awards Thursday night in ...
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MOY 2025: Rachel MacAdam skips to her own beat
Over the next two weeks, strategy will be revealing the 2025 Marketers of the Year. Check back here every day ...
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Agency Wins: Central Station, Courage, 123W, Strategic Objectives add clients
Central Station secures new business Design-centric Toronto digital marketing, branding and XM shop Central Station has added Nature Conservancy of Canada ...
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Best of the Best and Top Cause awarded to Kraft Heinz and North York General at the CMAs
It was only fitting that, as Swifties descended in Toronto for the much-hyped Eras tour on Friday, a campaign that ...
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What’s behind Rethink, Courage and BHLA’s AOY success?
For the next few days, we will be rolling out profiles of this year’s Agency of the Year winners. Check ...
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AOY 24: Courage rides the wave
This article was originally published in the Fall issue of Strategy Magazine AGENCY | SILVER What’s in a name? For Courage, it’s ...
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Who won what at the 35th Agency of the Year awards
History appears to be made every year that Rethink enters the awards circuit, and 2024 is no exception. For the ...
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KD and KFC unite for 360 campaign trumpeting comfort food collab
LTOs are coming to both retail and restaurants in KFC Canada's largest brand partnership.
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KFC gets superstitious for Stanley Cup Finals by re-airing 90’s ads
The brand tapped into nostalgia to support Edmonton Oilers.
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Rethink, Zulu Alpha Kilo leads Canadian agencies at 2024 ADC Awards
Sid Lee, Citizen Relations and Cossette were also recognized with several awards.
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Mastering the dance between human ingenuity and tech evolution
How some of this year's top advertising professionals are supercharging their creative process.
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KFC Canada trumpets return of Extra Crispy recipe
The QSR's new campaign spotlights the places where its chicken crumbs are left behind.
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MOY 23: Katherine Bond-Debicki breathes new life into KFC brand
The marketer is helping the QSR make a comeback in Canada.
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A little more honesty, please
In the Fall issue of strategy, newly-returned editor Jennifer Horn shares how postpartum secrecy made for a difficult start on her maternity journey.
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In Brief: TBWA\Media Arts Lab names two ACDs
Also, Courage welcomes Raul Garcia as a new ECD.
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North York General Hospital aims to make first-time parenthood less daunting
Its new book features personal anecdotes of parents who have been through it all.
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Nestle expands its AOR relationship with Courage
The agency has been awarded Boost, Coffee Mate, San Pellegrino, Turtles and Kit Kat accounts after its success with Nescafe.
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VQA Wines picks Courage as its new AOR
The mandate includes a brand refresh to help wine drinkers better understand and appreciate Ontario wines.
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KFC’s rivals are the latest to get ticked off by its prices
The QSR's new campaign is its latest effort to turn value-focused promotions into brand-building opportunities.
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Courage hires lead for production efforts
Clair Galea has been brought on permanently as the agency's executive producer.
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Courage bolsters its ranks with new senior leaders
New creative, strategy and account leaders continue the agency's momentum as it approaches the end of its first year.
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Courage hires Shannon Miller to lead development
The former Adweek managing director has sights set on building visibility, business and diversity at the agency.
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Most-read of 2022: Agencies
From new shops opening their doors to big executive moves, here are the agency stories readers were most interested in.
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KFC picks Courage as its new AOR in Canada
The independent agency's latest win comes after a four-month review process.
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North York General Hospital Foundation picks Courage as AOR
The hospital is planning a big brand campaign to fundraise for a major expansion.
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CIBC picks Courage, Oliver for AOR assignments
The bank is starting a 'new chapter' with new agencies just one year after the launch of a major rebrand.
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Not sure if your idea works? Just start making it
Tom Kenny, CSO at Courage, advocates for not waiting for permission to make a great idea come to life.
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Tom Kenny joins Courage as partner and CSO
Ogilvy's former national strategy lead will bring his insights to the agency, joining just two months after its launch.
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CCOs, CMOs and CSOs chat creativity in Canada: Part Two
Agencies and marketers talk relationships, changes brought on by the pandemic and what's holding the industry back.
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CCOs, CMOs and CSOs chat creativity in Canada: Part One
Agencies and brand marketers met for an informal discussion on how local strengths and business models stack up on the global stage.
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Courage is the latest agency to launch backed by NFA
Founded by former senior staff from Rethink, the agency is built around direct communication with clients and the bravery to do "amazing things."