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Strategy logo Strategy
Creative Report Card 2025 » Brands »

Curling Canada

Company Info

The Work

Curling Canada shifts its tone
Curling Canada gets literally and figuratively close to fans
Curling Canada reaches out to enthusiastic, novice fans

In the News

  • Curling Canada gets fans to throw stones from home

    Pots and Roombas stand in for rocks as the organization keeps its community strategy going while sports are cancelled.

    By Christopher Lombardo
    April 21, 2020
  • Cossette named AOR for Curling Canada

    From its office in Vancouver, the agency will promote viewership and participation in curling at a national level.

    By Justin Dallaire
    September 13, 2018
  • Curling Canada’s new character

    The organization hopes to update its image and boost ticket sales with the help of a time-travelling Scotsman.

    By Harmeet Singh
    January 18, 2016
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