Dairy Farmers of Canada
Company Info
The Work
Dairy Farmers of Canada unites single strategy across five provinces
‘Made with 0% American cheese’: Cheestrings rides ‘buy Canadian’ wave
Dairy Farmers of Manitoba celebrates the family farm
Dairy Farmers of Canada goes all in on sustainability
In the News
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2022 Small AOY Bronze: Angry Butterfly brings AI and PhDs to advertising
As much promise as AI presents, one of the secrets to this agency's success is very human — a brain trust of PhDs on its strategy team.
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Dairy Farmers pulls ad after Ad Standards complaint
Claims about growth hormones made in a recent campaign drew complaints from animal rights activists.
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How will the industry address the new Food Guide?
The meat and dairy sectors face challenges as Health Canada recommends more plant-based proteins.
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Insights for the Week: Apologies can be effective
Plus, why cause marketing doesn't need to shy away from the creative approaches of bigger brands.
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Dairy Farmers makes its own tradition
The organization uses sentimental creative to highlight cheese makers' creativity and freedom.
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Dairy Farmers gets cheesy to sell milk
A new campaign pokes fun at over-the-top retro beer advertising to get guys pouring a tall cold one.
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Dairy Farmers take on beverage marketing
In a new parody campaign, the association has fun with the methods for introducing and selling new products.
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Brands get red-carpet ready
How sponsors from McDonald's to RBC to the Dairy Farmers are making their presence known at TIFF.
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Up to the minute: DDB gets more milk
Plus: a new Cohn & Wolfe VP, a global media agency launches, and the other stories you may have missed this week.
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Cundari boosts account team
Five new hires and six promotions boost the agency's capabilities in response to new and growing business.
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CASSIES Bronze: Strategic Milk Alliance milks every moment
With headlines like “Peanut butter and milk are soul mates. Jelly was just a fling,” the group highlighted milk’s role in enhancing the taste experience.
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Dairy Farmers puts on its game face
The new campaign for chocolate milk calls out the beverage's credentials as a natural, post-workout recovery drink.
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Dairy Farmers of Canada shows off its flavours
The national organization has launched an OOH campaign in Ontario and the Maritimes that drives to an informational microsite.
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DDB gets the cheese
The agency gets another slice of the dairy market, winning strategic and creative lead on all Canadian cheese mass advertising outside of Quebec.
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MMVAs sets a personal branded record
Five of the 13 commercials during Sunday's MuchMusic Video Awards will be branded content for sponsors including Coca-Cola, Get a Load of Milk and BlackBerry.
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Dairy Farmers rewind the clock
The latest multi-platform campaign from the DFC targets athletes and presents chocolate milk as the essential post-workout drink.
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Milk ‘really keeps kids going’
The Dairy Farmers of Canada has launched a multi-platform campaign for its 25-year-old program that supplies milk to schools.
