Decathlon
Company Info
Brands
Ranking 2025
2024 Rank
#19Agency Partners 2025
The Work
Decathlon offering healthy alternative to offset Black Friday stress
Decathlon tries to do right by those wronged by bike thefts
Decathlon serves up value for ‘smart’ athletes
Decathlon helps everyone find their inner athlete
In the News
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Windows outage opens door for Decathlon campaign
The sports retailer encouraged people to get outside during a global tech outage.
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Decathlon is ready to rebrand, and play
The new strategy includes enhancing the customer experience and modernizing the company while respecting heritage.
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Industry Moves: Immortal Awards recognize first Canadian project
Plus, Level5 promotes managing partner
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A look at the 2023 Brands of the Year
See why Pizza Pizza, Dove, Decathlon, Molson and Goodee made the cut this year.
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2023 Brand of the Year: Decathlon plays well with others
The sporting goods retailer is using value-centric messaging to boost its fortunes.
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2023 Agency of the Year Gold: Rethinkers don’t believe in the status quo
In true fashion, the agency likes to work with clients that are equally obsessed with living their values.
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In Brief: Kraft Heinz names new president for Canada
Plus, Decathlon picks an agency to lead SEO and Talk Shop picks up Nextdoor Canada assignment.
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2023 AToMiC trends: Connecting IRL
OOH achieved a whole new level of engagement post-pandemic.
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Decathlon’s expansion fueled by accessibility
The sports retailer's newest location is part of a bigger plan to get everyone moving.
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Decathlon’s ‘non-behemoth’ ethos in Canada
From the C-Suite newsletter: The retailer's rapid expansion is fueled by a localized strategy and experiential concepts.
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Decathlon goes big with simple billboards from Rethink
The retailer's first-ever national campaign may seem unassuming, but the brand's mission is not.
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Retail in brief: Canada Goose looks beyond our borders
Plus, a legacy Ontario brand tries a boutique approach and Montreal to welcome a new sporty shop.
