Destination Canada
Company Info
The Work
Destination Canada uses celebrity power to promote spending at home
Drawing tourists via passions
AOY Gold: Cossette’s strategic approach
Destination Canada business up for review
In the News
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Corner Office Shifts: Rexall’s new CEO
Marsha Walden takes over as CEO of Destination Canada, as Audi also makes a leadership change.
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Indigenous tourism will be critical to recovery efforts
From the C-Suite newsletter: The fastest-growing tourism sector was hit hard by the pandemic. Here's how it plans to climb back.
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Destination Canada looks to help restart the tourism industry
The national tourism board is shifting its focus to the domestic market and 'taking a back seat' to support smaller partners.
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The seven deadly sins of tourism marketing
David Goldstein, CEO of Destination Canada, says the quest to find what you want starts with acknowledging what you don't want.
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View from the C-Suite: Destination Canada goes all in on data
CEO David Goldstein explains how Canada's new "For Glowing Hearts" brand complements the tourism agency's data-driven strategy.
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Corner Office Shifts: Mondelez, Destination Canada and more
A round-up of senior-level executive changes you may have missed.
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Destination Canada names two new agencies
Ogilvy & Mather and Cossette will split the strategic marketing assignment for the national tourism organization.
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Destination Canada picks new agency partners
The tourism organization selects new digital and media partners to build on its established content strategy.
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Putting a face to Canada
The latest tourism campaign from Destination Canada offers Americans an Instagrammed slice of northern life.
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Daniele Perron joins Tourisme Montreal
The former president of FCB Montreal will lead marketing for the board.
