Diamond Integrated Marketing
Company Info
Award-Winning Talent 2021
The Work
TD’s history of giving thanks gives it a leg up
IKEA shows off the possibilities of its catalogue
TD thanks customers for their community work
IKEA catalogues its versatility
In the News
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Generation C(OVID)
Diamond's Max Valiquette and Will Fornuff explain how brands should be marketing to younger generations when traditional life trajectories have been disrupted.
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How agencies are approaching the government wage subsidy
Now that eligibility details have been set in stone, leaders are conducting a 'balancing act' as they look for ways to protect their most valuable asset: staff.
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Max Valiquette joins Diamond as chief strategy officer
The first to hold the position, Valiquette has been tasked with leading and elevating a growing department.
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Diamond named AOR for OverActive Media Group
The agency is working with the owner of esports team Toronto Defiant on all elements of its brand.
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CAPMA disbands, merges with ICA
Members of the industry body representing experiential agencies will now be full members of the ICA.
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Diamond hires two new CDs
Along with new leads for its social and influencer work, the agency is looking to evolve the creative solutions it provides clients.
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Canada cracks top 10 on Warc 100
Leo Burnett, Cossette and Grey are among the many agencies that contributed to this year's ranking.
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Campbell’s takes gourmet on tour
A travelling soup bar looks to drive trial for the brand's more adventurous Everyday Gourmet line.
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Up to the Minute: Cossette Lab recruits tourism startups
Plus, new hires at Diamond and Ariad, an AOR win for Pomp & Circumstance and more news you may have missed.
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Diamond restructures for the new year
The hiring of Sean Davison as its first ECD comes as the agency shifts to a new model.
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Marketer of the Year: The Doolan effect
A purpose-driven approach by General Mills' director of marketing has brought new relevance to some of the country's oldest brands.
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TD wins big at the CMAs
"#TDThanksYou" wins Best of the Best, with Tim Hortons and PepsiCo picking up multiple awards.
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Can cereal get its groove back?
As consumers stray to other options, can changing perceptions and new strategies revamp a stale cereal category?
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![DSC_3528[1]](https://cdn.strategyonline.ca/wp/wp-content/uploads/2015/08/dsc_35281-300x195.jpg?443a7d)
TD’s growing interest
From JohnnyCash machines to grumpy old men to heartfelt thank-yous, how TD Canada Trust has banked on comfort for 160 years.
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Canadians bring home some Effies
Leo Burnett's #LikeAGirl, plus work by DDB and Taxi were among the most effective ads in North America.
