Diamond Integrated Marketing
Company Info
Award-Winning Talent 2025
The Work
Humber River Health looks to fix Canada’s strained healthcare system with tech
TD’s history of giving thanks gives it a leg up
IKEA shows off the possibilities of its catalogue
TD thanks customers for their community work
In the News
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Sinai Health Foundation chooses Diamond as its AOR
The remits comes on the heels of several other AOR wins for the agency.
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Diamond names Sandra Moretti SVP of strategy
Moretti replaces shop vet Jon Crowley, who left for Fuse Create earlier this month.
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Pollin looks to smash the stigma around infertility
Agency partner Diamond reminds would-be parents that infertility is natural.
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Generation C(OVID)
Diamond's Max Valiquette and Will Fornuff explain how brands should be marketing to younger generations when traditional life trajectories have been disrupted.
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How agencies are approaching the government wage subsidy
Now that eligibility details have been set in stone, leaders are conducting a 'balancing act' as they look for ways to protect their most valuable asset: staff.
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Max Valiquette joins Diamond as chief strategy officer
The first to hold the position, Valiquette has been tasked with leading and elevating a growing department.
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Diamond named AOR for OverActive Media Group
The agency is working with the owner of esports team Toronto Defiant on all elements of its brand.
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CAPMA disbands, merges with ICA
Members of the industry body representing experiential agencies will now be full members of the ICA.
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Diamond hires two new CDs
Along with new leads for its social and influencer work, the agency is looking to evolve the creative solutions it provides clients.
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Canada cracks top 10 on Warc 100
Leo Burnett, Cossette and Grey are among the many agencies that contributed to this year's ranking.
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Campbell’s takes gourmet on tour
A travelling soup bar looks to drive trial for the brand's more adventurous Everyday Gourmet line.
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Up to the Minute: Cossette Lab recruits tourism startups
Plus, new hires at Diamond and Ariad, an AOR win for Pomp & Circumstance and more news you may have missed.
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Diamond restructures for the new year
The hiring of Sean Davison as its first ECD comes as the agency shifts to a new model.
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Marketer of the Year: The Doolan effect
A purpose-driven approach by General Mills' director of marketing has brought new relevance to some of the country's oldest brands.
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TD wins big at the CMAs
"#TDThanksYou" wins Best of the Best, with Tim Hortons and PepsiCo picking up multiple awards.
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Can cereal get its groove back?
As consumers stray to other options, can changing perceptions and new strategies revamp a stale cereal category?
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TD’s growing interest
From JohnnyCash machines to grumpy old men to heartfelt thank-yous, how TD Canada Trust has banked on comfort for 160 years.
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Canadians bring home some Effies
Leo Burnett's #LikeAGirl, plus work by DDB and Taxi were among the most effective ads in North America.
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AToMiC Awards: Shock and awe
Surprising and delighting consumers is child’s play. check out the brands that have taken the surprise factor to the next level.
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AToMiC Awards: Power to the people
CSR is today’s norm. but helping consumers enact social change takes it up a notch.
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Diamond’s new academic approach
The agency has hired Graham Candy to lead its new insights and strategy department.
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Shopper Innovation Awards: Lucky Charms embraces self-expression
The General Mills cereal brand connected with consumers during Pride to encourage self-expression.
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Shopper Innovation Awards contenders revealed
Check out who made the shortlist for the year's most innovative shopper marketing and retail campaigns.
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Who wins the ad popularity contest?
Two homegrown spots made the cut for this year's most-viewed spots on YouTube.
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Hacking campaigns clean up at the CMAs
Ubisoft and Publicis, and TSFC and Saatchi & Saatchi, cleaned up at the show with hack-inspired creative. Who else won big?
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TD’s Midas touch
The bank and its agencies Diamond and Leo Burnett cleaned up at last night's financial advertising award show. Who else won big?
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Brands of the Year: TD gets close for comfort
The bank has added a personal touch to an impersonal category to be seen as a challenger brand.
