Doritos
Company Info
Brands
Ranking 2016
2015 Rank
--Parent Company:
Frito-Lay Canada
Agency Partners 2016
The Work
Doritos taps into Gen Z’s love of self-expression with a model search
Doritos launches a streamer for fans of Ketchup
Doritos suits up for superhero activation
Doritos hits play on original music track
In the News
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PRAOY Bronze: Citizen Relations plots its future path
The agency is releasing two measurement tools, while also focusing on diversification and globalization.
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AToMiC 2017: Selling products with new products
WD-40 and Doritos designed new merchandise for holiday contexts.
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Shopper Innovation Awards: How to hijack the holidays
These brands found new ways to stand out during busy periods.
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Tech in Action: Doritos’ tape deck chip bag
The brand embeds a music player into its bag so you can listen to the Guardians of the Galaxy soundtrack.
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What it takes to win at the CASSIES
Judges tell us what made the Gold winners stand out from the pack, plus a photo gallery from this year's gala.
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CASSIES Gold: Love is in the Doritos chip bouquet
BBDO reimagined the classic Valentine's Day gift to promote its limited-time ketchup flavour.
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Doritos plays with…lava?
PepsiCo CMO Christine Kalvenes talks about the new Canadian campaign that takes the brand into the belly of a volcano (and is already generating global attention).
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Shopper Innovation Awards: Doritos tests Ketchup fans
The brand had chip lovers go to extremes to win the last bag.
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CASSIES Silver: Doritos holds out for ketchup
How far would you go for a bag of chips?
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Doritos Ketchup is the new rose
The brand is hoping people will fall in love with its chip bouquet this Valentine's Day.
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Marc Guay looks to the future
The newly retired PepsiCo president talks innovation, trends on the horizon and advice for the next generation of marketers.
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Meet the new broadcasters
Could Periscopers, who live-stream the world to the world, be the next online superstars?
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Dad’s shopping habits by the numbers
Who is more concerned about price - mom or dad? The latter's buying habits and preferences (and how some compare with mom's) are revealed in a new Y&R study.
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DAOY Silver/AOY Bronze: BBDO’s internal community push
The shop takes honours in AOY and Digital AOY for work for FedEX, Skittles, Mountain Dew, Doritos and the Ministry of Health and Long-term Care.
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The Youth Report
A look at how youth-focused brands like Doritos, Adias, Kotex and Ubisoft are targeting the digitally-savvy, seen-it-all Generation Z.
