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In the News
CPGs want consumers to turn the dial on waste
Consumer habits remain a hurdle to mitigating climate change. Here's what brands like Hellmann's and Tide are doing about it.
Unilever ‘heavily’ increasing investment in ‘effective’ marketing
The CPG co reported continued growth in food, hygiene and premium brands in Q3.
Kraft Heinz reports double digit growth in Canada
The CPG is one of several major advertisers that will re-invest marketing spend to drive improvements in the second half of 2020.
Consumerism, climate and coronavirus
Editor Jennifer Horn on the fundamental consumer shifts that are only just beginning.
Unilever keeps doing good
The company celebrates 90 years of fearless leadership and a culture of creativity.
How internships and MBA programs have fared in an unstable job market
As recruitment goes virtual, brands like PepsiCo, P&G and Unilever are viewing interns and grads as vital to their talent strategies.
The scoop on Unilever’s new marketing commitments
Experts say the global CPG is taking a leadership role by committing to change how it markets certain foods to children.
Hellmann’s makes new packaging commitments
The mayonnaise brand will use 100% recycled plastic for its bottles and jars, part of Unilever's global sustainability efforts.
Unilever names its new chief marketer
Conny Braams succeeds Keith Weed with a more digital mandate, while Fabian Garcia takes over as president in North America.
How brands are participating in the climate strike
Unilever, Lush and Burton are among the companies that are closing stores and donating space to the cause.
SheaMoisture encourages women of colour to ‘Be Your Beautiful’
The Unilever hair and skincare brand spoke to an underserved market with events in the lead-up to the Toronto Carribean Carnival.
Cannes 2019: Is purpose being taken seriously?
From 'woke-washing' to playing it too safe on diversity, speakers at Cannes tackle how brands can truly commit to doing good.
Walmart Canada launches environmental initiative
The retailer enlists suppliers like Maple Leaf, Unilever and Agropur to remove emissions from the supply chain for Project Gigaton.
Dove’s stock photos help brands improve portrayal of women
"Project #ShowUs" extends the brand's beauty mission by increasing representation of women in front of and behind the camera.
Male grooming is booming
Brands, from global giants like L'Oreal to start-ups like Consonant, are marketing more to men. And it's starting to pay off.