Edelman
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#18Address:
Calgary
220 903 8th Avenue SW, Suite 220
Calgary AB, T2P 0P7
Phone: 403-817-0620
Montreal
4446, Saint-Laurent Boulevard, Suite 501
Montreal QC, H2W 1Z5
Phone: 514-844-6665
Ottawa
155 Queen Street, Suite 1302
Ottawa ON, K1P 6L1
Phone: 613-569-9000
Toronto
150 Bloor Street West, Suite 300
Toronto ON, M5S 2X9
Phone: 416-979-1120
Vancouver
1500 West Georgia Street, Suite 1400
Vancouver BC, V6G 2Z6
Phone: 604-623-3007
Award-Winning Clients 2025
Award-Winning Talent 2025
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The Work
IKEA Canada’s Sleepless Lamp puts sleep poverty in the spotlight
Dove Men enlists Raptors mascot to explore whole-body deodorant trend
Intuit looks to strengthen alliance with small business at 4-Nations Face-Off
Hellmann’s casts wider audience net by ditching vegan label
In the News
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Knix and Rethink clinch top prize at 2025 AToMiC Awards
Under the immersive lights of the Design Exchange, 23 agency powerhouses were recognized at the AToMiC Awards Thursday night in ...
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Hellmann’s targets fridge clutter with condiment hoarding campaign
Hellmann’s is aiming to knock multiple items off Canadians’ to-do lists with a brand expansion that offers a personalized dining ...
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Canadians losing trust in institutions, Edelman Trust Barometer finds
Canadians are experiencing a deepening crisis of trust, with growing economic grievances, skepticism toward leadership and heightened fears of misinformation ...
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Buzzworthy spots surrounding this year’s Super Bowl
Hellmann’s reunites stars of a famous romcom Hellmann’s Super Bowl LIX commercial, “When Sally Met Hellmann’s,” is a riff on the ...
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2025 Edelman Trust Barometer reveals pessimism for younger Canadians
There is heightened pessimism about the prospects for the next generation of Canadians, according to the 2025 Edelman Trust Barometer. The ...
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Cannes 2025: Edelman’s Judy John named jury president for Titanium Lions
Edelman’s global CCO Judy John is the lone Canadian among the global experts confirmed to lead the 2025 juries at ...
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Steve Persico exits Leo Burnett, Angus Tucker steps in as interim CCO
Long-time Leo Burnett creative Steve Persico departed from the agency and his post as CCO on Nov. 4, strategy learned ...
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Agency Moves: Changes at Edelman, Publicis, BHLA and PMA
Edelman names Citizen Relations vet its new VP and CD Abeer Verma (pictured above) has joined Edelman as VP and creative ...
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AOY 24: How Edelman moves best
This story was originally published in the Fall issue of Strategy Magazine PR | BRONZE By Brennan Doherty It’s not easy for an ...
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Who won what at the 35th Agency of the Year awards
History appears to be made every year that Rethink enters the awards circuit, and 2024 is no exception. For the ...
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Agency News: Edelman names first ever global creative partner
Edelman has appointed Anthony Chelvanathan [pictured above] as its first global creative partner. Chelvanathan will work alongside global chief creative officer ...
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AWNY 2024: What brands can take from the U.S. presidential election
From left to right: Brooks Miller, Jeremy Thompson, Kahlil Greene and Gabe Gomez Brands should steal a page from the Kamala ...
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Messi launches his own drink brand in Canada
The player wants to position the product as a brand that isn't just for elite athletes.
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Distilling ideas to amplify impact
Edelman melds PR know-how with creative cred to help brands break through.
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Cannes Lions 2024: “SHT” gets Gold
The beauty of the craft earned Edelman and IKEA a win in Creative Commerce.
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Cannes Lions 2024: Aaron Starkman spills agency secrets, wins Gold Lion
Canada's only top medal in the Outdoor category went to "Coors Lights Out."
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Cannes Lions 2024: Canada nabs more nods
Another day, another batch of shortlist mentions for agencies Critical Mass, Dentsu, Edelman, FCB, Rethink and VML.
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Quaker wants to show it’s there for its customers’ big days
The PepsiCo brand launched a photo exhibition that highlights 100 real-life stories.
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Lindt gives its bunnies a boost with AR
Lindt is aiming to reinvent the tradition of the Easter hunt.
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Boutique PR agency Category Communications launches
The agency was formed by two former Talk Shop VPs.
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Industry Moves: Edelman hires former Leo Burnett ACD
Plus, Gut adds a new group account director for Tims.
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Cher Campbell appointed to global exec role at Edelman
The former John St. CCO is the latest Canadian creative to be tapped by the public relations firm.
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2023 Media AOY Gold: More than just a media buyer, PHD proves its creative worth
The agency's success is in part rooted in how it looks at client relationships as long-term partnerships.
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Dove and Nike partner to build confidence in girl athletes
The brands' coaching program aims to keep teen girls involved in sports.
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Dentsu, Angry Butterfly win Strategy Awards Grand Prix
Zulu Alpha Kilo and Edelman also won multiple Golds at a gala recognizing the top marketing and advertising strategies.
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Performance Art, BHLA, NFA and Citizen Relations win Best of Show at 101st Marketing Awards
Rethink won the most Gold, while BBDO and Edelman were also recognized with M for Mpact awards.
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Dove rolls out its first refillable deodorant
Unilever again explores the possibilities of purpose-driven deodorant by tapping into the circular economy.
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Taco Bell uses ChatGPT to review Mexican Pizza
The returning menu item is also being promoted with value-focused offers in the QSR's new loyalty app.
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Hellmann’s pop-up restaurant is tied to a major CSR pillar
In addition to showing off an on-trend product, Savour's menu re-purposes foods that frequently go to waste.
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Best in show reels: Agency of the Year 2022
Agencies reveal they can poke fun at themselves and the industry.
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Why the growth of Web3 shows the importance of trust
Even if you're not utilizing blockchain tech, Edelman's Matt Collette says it still illustrates something that is key to customer retention today.
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Why ‘Super Customers’ could be the future of marketing
Edelman's Matt Collette examines a tactic that could drive relationship-focused strategies for years to come.
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The death of the media flywheel is driving an advertising reset
And Edelman's Matt Collette proposes the best way to respond is with a shift toward customer retention and CLV.
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Edelman promotes two of its top Canadian creatives
Andrew Simon is moving into a global role while Anthony Chelvanathan will succeed him as national CCO.
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The media flywheel is dead. Have you pivoted yet?
Edelman's Matt Collette begins his look at data in a new era of privacy by explaining how we got here and what's on the horizon.
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Cannes 2022: Three spots for Canadian shops in Entertainment
Gut, Edelman and Rethink had a nomination each across the three categories.
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Edelman Canada looks globally for new head of digital
Matt Collette joins from the agency's Asia Pacific division to further develop its offerings.
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Edelman hires Brent Nelsen in global strategy role
The former Leo Burnett and Publicis exec is also tasked with leading an effort to build trust into its offering and strategic approach.
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Edelman makes six senior appointments
Five promotions and a new SVP hire touch on the agency's health, corporate, media and internal comms practices.
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Edelman Montreal names new general manager
In addition to leading new business and marketing, Martine St-Victor will head up employee mentoring.
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Humber establishes scholarship for BIPOC in PR
Agnostic is leading a group of agencies in an effort to remove financial hurdles that can keep talent away from the industry.
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Dove brings its self-esteem messaging to bath time
Taking inspiration from its parent brand, Dove Kids Care aims to make sure children get positive affirmations from the shelf to the tub.
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Becel brings its Kind Hearts Fund program to stores
Given that the CSR program is tied to purchase, a clear and concise approach was an important strategic choice.
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Half of Canadians believe business leaders are misleading them
Edelman finds CEOs' credibility is down as consumers grow more empowered.
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Edelman adds senior talent for global creative hub
Global CCO Judy John explains why she looked to Canadian talent to build the latest piece of the agency's global creative plan.
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Edelman hires new strategy lead in Canada
Laura Kim will lead the offering as the firm makes innovation within strategy a global priority.
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Freshii has a lot on its Plates
The QSR is putting a major push, marked by meal giveaways and its first direct promo outreach, behind developing its dinner business.
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Are brands being scrutinized more now than ever before?
New research suggests that more Canadians are boycotting brands that ignore COVID-19 needs and the fight against racial injustice.
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Telco and CPG sectors have gotten big boosts in consumer trust
A pandemic update to Edelman's annual report shows confidence in business has gone up overall, but areas of improvement remain.
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Driving trust (and purchase) during a pandemic
Consumers will reward brands that create solutions and support government action, finds Edelman's Trust Barometer.
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Trust in business leaders down as expectations grow
Canadians expect CEOs to speak out on social issues, but don't trust their ability to address challenges, Edelman finds.
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Up to the Minute: Brookline lands Upper Deck assignment
Plus, senior promotions are made at Zulu, Bob and Innocean.
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Edelman names new leadership in Vancouver
Agency veteran Rhea Dubois-Phillips takes over operations for the office as its new general manager.
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Edelman hires new head of strategic planning
Michelle Lee joins from Ogilvy to fill a new role at the agency.
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It’s time to end the tyranny of impressions
Edelman's Catherine Yuile and Sophie Nadeau ask why earned media measurement hasn't evolved with platforms.
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2019 Agency of the Year: PR
This year's top agencies found new ways to enhance their offering with a focus on creative.
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2019 PR AOY Bronze: Edelman brings in creative guns
How the shop is growing beyond its PR roots, with a greater focus on building on its data and creative capabilities.
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Check out the 2019 Agency of the Year showreels
This year's shortlisted agencies debuted new services, gave credit where it was due and spoke some hard truths about the industry.
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Catching up with Judy John
The global CCO fills strategy in on how she's navigating new waters over at Edelman.
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Shortlist released for the 2019 PR Agency of the Year
The next shortlist for this year's awards program reveals the shops in the running to be named Canada's top PR agency.
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Here are the (big and small) Agency of the Year shortlists
Today's shortlists cover the show's newest category and the one that started it all.
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Cannes 2019: Bensimon, Edelman win Bronze in Health and Pharma
The wins in the festival's two Health categories are among the first for Canada.
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It’s time to come clean
As awards season gets into full swing, Edelman Canada CCO Andrew Simon explains why the relationship with "bright shiny objects" needs to change.
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Edelman names creative director in Vancouver
Mike Shackle will lead the department for the office, arriving with global experience from shops like Y&R, Deutsch and TBWA.
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Judy John joins Edelman as its first global CCO
The agency's CEO says the hire will help to further its creative ambitions.
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Up to the Minute: OKD acquires MJM Media
Plus, Cleansheet wins Cowbell Brewing, and Montreal's 360 L'agence names a managing director.
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Edelman Montreal expands its ranks
The agency has added several new staff amid a wave of new business wins.
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Partnerships take Hellmann’s CSR work to the next level
The Unilever brand is learning to tap and collaborate with industry experts and companies to further its cause.
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Edelman names new corporate practice lead
David Ryan takes on the role after establishing the agency's financial communications team.
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PR AOY Bronze: Edelman digs its heels into paid media
The PR shop has shifted to become a full-service communications marketing firm.
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Cossette repeats as Agency of the Year
The agency's third win in a row came with additional prizes in the Design and Media categories.
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CropLife connects people with ‘real’ farmers
The advocacy group has released a six episode web documentary series to educate the public on how their food is produced.
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Edelman names EVP and national health lead
Joined by two other recent hires, Joanna Wilson returns to the firm after leading the healthcare team at National Public Relations.
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Up to the Minute: Dialekta grows its media division
Plus, Thinkr Marketing and Nova Digital form Thinkr Digital and Edelman adds new SVP.
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Welcome to the wild world of weed
How brands in a new billion dollar industry are navigating regulations and social perceptions as they prepare for liftoff.
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Taco Bell bets you’re ‘dyeing’ to try Baja Blast
The QSR teams up with influencers for a hair-raising campaign to launch the Mountain Dew flavour in Canadian locations.
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Spence Diamonds names first CMO
Frank Hamlin joins the diamond retailer following its decision to overhaul its brand marketing strategy.
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Edelman hires new digital VPs
Gaylene Macdonald and Jordan Markowski will lead the offering from Vancouver and Toronto, respectively.
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National hires SVP of strategy and integration
Becca Young will look to help the firm expand adoption of its non-traditional offerings.
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SickKids and Cossette take CASSIES Grand Prix
The awards celebrated the industry's most creative results-driven work at a Toronto gala Wednesday night.
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CASSIES Gold: HP spotlights hacking
Edelman enlists a real hacker to show the brand had more to offer than just printers.
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2018 MOY: Breaking bread with Andrea Hunt
How the Weston marketer revitalized her brands and reversed declining perceptions of baked goods.
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2017 Agency of the Year winners
A look at the insights that drove success for this year's top shops.
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Agency of the Year 2017: Going for Gold
Cossette, Leo Burnett, FCB, Touche and Edelman put in some hard work to be named the top agencies in the country.
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Here are your 2017 Agency of the Year winners
Cossette repeats as Canada's top agency, while Leo Burnett takes Gold in the inaugural Design category.
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Preparing for brands that talk
With voice assistants, brands are figuring out how to insert themselves into a new kind of conversation and the high-stakes method of search.
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Check it out: World Series winners join Heinz’ road trip
The boys of summer play a big part in a local stop of an activation campaign.
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Cannes 2017: Film wins push Canada to all-time best Lions haul
Cossette, Lg2, Saatchi and Edelman collect prizes at the festival's closing show.
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Edelman names new creative director
Leilah Ambrose has been promoted to help lead the PR shop's evolving creative product.
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KFC keeps schooling consumers
The QSR launches new digital creative to continue tackling myths about its food.
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KFC opens a cooking school
The QSR gets people close to its fabled secret recipe while educating them about how it prepares its food.
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Country Harvest gives bread a pulse
The brand's latest product is part of its overall push to bring more life to the "under-romanced" category.
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YVR imagines the future
The Vancouver Airport Authority works with a futurist to build excitement for a new master plan.
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Mum’s the word
From ordinary moments to mom caves, check out how three brands are celebrating household matriarchs ahead of their big day.
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Senior changes at Edelman Canada
Three new SVPs join the shop amid a small shakeup of the senior ranks.
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KFC goes after common ground
The QSR launches heartfelt new advertising focused on how it fits into Canadians' relationships and communities.
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Up to the Minute: Porsche gets new marketing director
Plus: Ad associations reach a deal with Quebec's performers union, and more news you may have missed.
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Cannes names 2016 jury presidents
Two Canadians are among the 23 industry leaders who will judge the world's best work at this year's festival.
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Consumer trust is growing (for some)
Edelman's Trust Barometer shows a disparity between how privileged Canadians and the general public view businesses.
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Up to the Minute: Edelman acquires Sixdegres
Plus: H+K names leader in Alberta, three new wins for Agence Uber and more news you might have missed.
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Up to the Minute: Fido gets a new VP of brand
Plus: Response Innovations adds to its c-suite, Pilot gets its first editorial director and more news you might have missed.
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Telus’ new year fitness plan
The telco uses a digital campaign to drive potential fitness tech buyers to its Learning Centre locations.
