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Taco Bell creates a spicy advent calendar
Becel boosts a kind digital campaign with shopper
FedEx goes American Ninja Warrior for the holidays
Jake’s House starts a band for autism awareness
In the News
Edelman hires new strategy lead in Canada
Laura Kim will lead the offering as the firm makes innovation within strategy a global priority.
Freshii has a lot on its Plates
The QSR is putting a major push, marked by meal giveaways and its first direct promo outreach, behind developing its dinner business.
Are brands being scrutinized more now than ever before?
New research suggests that more Canadians are boycotting brands that ignore COVID-19 needs and the fight against racial injustice.
Telco and CPG sectors have gotten big boosts in consumer trust
A pandemic update to Edelman's annual report shows confidence in business has gone up overall, but areas of improvement remain.
Driving trust (and purchase) during a pandemic
Consumers will reward brands that create solutions and support government action, finds Edelman's Trust Barometer.
Trust in business leaders down as expectations grow
Canadians expect CEOs to speak out on social issues, but don't trust their ability to address challenges, Edelman finds.
Up to the Minute: Brookline lands Upper Deck assignment
Plus, senior promotions are made at Zulu, Bob and Innocean.
Edelman names new leadership in Vancouver
Agency veteran Rhea Dubois-Phillips takes over operations for the office as its new general manager.
Edelman hires new head of strategic planning
Michelle Lee joins from Ogilvy to fill a new role at the agency.
It’s time to end the tyranny of impressions
Edelman's Catherine Yuile and Sophie Nadeau ask why earned media measurement hasn't evolved with platforms.
2019 Agency of the Year: PR
This year's top agencies found new ways to enhance their offering with a focus on creative.
2019 PR AOY Bronze: Edelman brings in creative guns
How the shop is growing beyond its PR roots, with a greater focus on building on its data and creative capabilities.
Check out the 2019 Agency of the Year showreels
This year's shortlisted agencies debuted new services, gave credit where it was due and spoke some hard truths about the industry.
Catching up with Judy John
The global CCO fills strategy in on how she's navigating new waters over at Edelman.
Shortlist released for the 2019 PR Agency of the Year
The next shortlist for this year's awards program reveals the shops in the running to be named Canada's top PR agency.