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Hellmann’s goes digital in its food waste fight
Edelman launches financial communications boutique
SodaStream keeps things simple for its new flavours
For Nissan, NFTs are more than a token gesture
In the News
Edelman makes six senior appointments
Five promotions and a new SVP hire touch on the agency's health, corporate, media and internal comms practices.
Edelman Montreal names new general manager
In addition to leading new business and marketing, Martine St-Victor will head up employee mentoring.
Humber establishes scholarship for BIPOC in PR
Agnostic is leading a group of agencies in an effort to remove financial hurdles that can keep talent away from the industry.
Dove brings its self-esteem messaging to bath time
Taking inspiration from its parent brand, Dove Kids Care aims to make sure children get positive affirmations from the shelf to the tub.
Becel brings its Kind Hearts Fund program to stores
Given that the CSR program is tied to purchase, a clear and concise approach was an important strategic choice.
Half of Canadians believe business leaders are misleading them
Edelman finds CEOs' credibility is down as consumers grow more empowered.
Edelman adds senior talent for global creative hub
Global CCO Judy John explains why she looked to Canadian talent to build the latest piece of the agency's global creative plan.
Edelman hires new strategy lead in Canada
Laura Kim will lead the offering as the firm makes innovation within strategy a global priority.
Freshii has a lot on its Plates
The QSR is putting a major push, marked by meal giveaways and its first direct promo outreach, behind developing its dinner business.
Are brands being scrutinized more now than ever before?
New research suggests that more Canadians are boycotting brands that ignore COVID-19 needs and the fight against racial injustice.
Telco and CPG sectors have gotten big boosts in consumer trust
A pandemic update to Edelman's annual report shows confidence in business has gone up overall, but areas of improvement remain.
Driving trust (and purchase) during a pandemic
Consumers will reward brands that create solutions and support government action, finds Edelman's Trust Barometer.
Trust in business leaders down as expectations grow
Canadians expect CEOs to speak out on social issues, but don't trust their ability to address challenges, Edelman finds.
Up to the Minute: Brookline lands Upper Deck assignment
Plus, senior promotions are made at Zulu, Bob and Innocean.
Edelman names new leadership in Vancouver
Agency veteran Rhea Dubois-Phillips takes over operations for the office as its new general manager.