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Becel tickles your punny bone for its latest margarine innovation
Dove shows the girls behind manipulated selfies
Taco Bell creates a spicy advent calendar
Becel boosts a kind digital campaign with shopper
In the News
Dove brings its self-esteem messaging to bath time
Taking inspiration from its parent brand, Dove Kids Care aims to make sure children get positive affirmations from the shelf to the tub.
Becel brings its Kind Hearts Fund program to stores
Given that the CSR program is tied to purchase, a clear and concise approach was an important strategic choice.
Half of Canadians believe business leaders are misleading them
Edelman finds CEOs' credibility is down as consumers grow more empowered.
Edelman adds senior talent for global creative hub
Global CCO Judy John explains why she looked to Canadian talent to build the latest piece of the agency's global creative plan.
Edelman hires new strategy lead in Canada
Laura Kim will lead the offering as the firm makes innovation within strategy a global priority.
Freshii has a lot on its Plates
The QSR is putting a major push, marked by meal giveaways and its first direct promo outreach, behind developing its dinner business.
Are brands being scrutinized more now than ever before?
New research suggests that more Canadians are boycotting brands that ignore COVID-19 needs and the fight against racial injustice.
Telco and CPG sectors have gotten big boosts in consumer trust
A pandemic update to Edelman's annual report shows confidence in business has gone up overall, but areas of improvement remain.
Driving trust (and purchase) during a pandemic
Consumers will reward brands that create solutions and support government action, finds Edelman's Trust Barometer.
Trust in business leaders down as expectations grow
Canadians expect CEOs to speak out on social issues, but don't trust their ability to address challenges, Edelman finds.
Up to the Minute: Brookline lands Upper Deck assignment
Plus, senior promotions are made at Zulu, Bob and Innocean.
Edelman names new leadership in Vancouver
Agency veteran Rhea Dubois-Phillips takes over operations for the office as its new general manager.
Edelman hires new head of strategic planning
Michelle Lee joins from Ogilvy to fill a new role at the agency.
It’s time to end the tyranny of impressions
Edelman's Catherine Yuile and Sophie Nadeau ask why earned media measurement hasn't evolved with platforms.
2019 Agency of the Year: PR
This year's top agencies found new ways to enhance their offering with a focus on creative.