Ethnicity Matters
Company Info
Agencies
Ranking 2025
2024 Rank
#55Award-Winning Clients 2025
Award-Winning Talent 2025
Creative Directors
Art Directors
Copywriters
Designers
The Work
How Rogers and Fido are helping young families celebrate Diwali this year
Pringles wants a Diwali pop
BC Dairy, Alberta Milk focus on the good their products provide in everyday life
A&W connects with South Asians with community-inspired LTO
In the News
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GO Transit aims to reach newcomers to Canada
The Metrolinx transit service is showcasing leisure and daily commute offerings.
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Ethnicity Matters announces five hires and an internal promotion
The agency looks to expand its creative capabilities with the new hires.
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Industry Moves: BICOM expands into France
Plus, Maple Diversity makes senior leadership moves.
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Ogilvy Canada named AOR for GO Transit and UP Express
The remit includes work alongside Carat and Ethnicity Matters.
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2023 Agency Holiday Cards, Part Three
Strategy's roundup of holiday messages continues with Wasserman, Evolve, Blackjet, Us Communications and Ethnicity Matters.
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Minority to mainstream?
How brands (outside of the usual suspects) are carving out budgets for multicultural audiences.
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Winnipeg Jets debut a logo to recognize South Asian fans
The design is part of a more robust, long term strategy to reach a more diverse audience in the team's home city.
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Banfield and Ethnicity Matters named AORs for National Arts Centre
The agencies will team up on efforts to drive diversity in the gallery's spaces.
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Ethnicity Matters restructures and expands management team
The multicultural agency has hired two and promoted one into managing director roles as it looks to pursue further growth.
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Ethnicity Matters adds international talent
A new CD is among the new additions the multicultural agency has made in response to growing mandates from clients.
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No Fixed Address, Ethnicity Matters formalize partnership
The move aligns the multicultural agency with the NFA network and opens the door for future collaborations.
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New COO among Ethnicity Matters’ growing ranks
Mandates from GoDaddy, Danone and Rogers are driving expansion across departments at the multicultural agency.
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2020 MOY: No mess too big for Susan Irving
To survive the pandemic, Kruger's CMO turned CPG tropes on their head.
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Multicultural consumers key to post-pandemic recovery
A survey shows South Asian and Chinese communities are more likely to buy big-ticket items and respond to in-language media.
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Black & Abroad wins big in Multicultural
FCB/Six was crowned a Gold winner, alongside Balmoral and Ethnicity Matters, on day two of Marketing Awards Week.
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We need a commitment against racism in Canada
Ethnicity Matters' Howard Lichtman on the role multicultural marketing has in creating a more equitable industry here.
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FreshCo expands Chalo! grocer to B.C.
The Sobeys banner expands to new markets as it looks to reach a growing South Asian population.
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Canada Dry boogies with Bollywood Picnic
The soda brand rolled out an in-store contest to appeal to South Asian consumers as part of an ongoing multicultural strategy.
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Kruger’s multicultural focus
A push to reach Chinese Canadians could herald a larger shift to targeting ethnic consumers from the company.
