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--The Work

Newspapers go blank to pressure Google and Facebook

Desjardins wants some friendly competition
In the News
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Four ways brands can embrace agility this holiday
Facebook's insights on how brands can strengthen customer connections by staying nimble
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Five ways to diversify your creative to stand out in the new digital normal
Learnings from a Facebook study quantify the ROI of brands' test-and-learn approach
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What’s next for media measurement in an evolving ads ecosystem
Facebook's Swetha Subramanian on how to implement MMM in a post-cookie world
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How does your Facebook News Feed work?
A new video series 'Let Me Explain' has the answers
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Can advertisers fare without Facebook?
A boycott of the company could prompt change, and industry insiders believe it might convince other media platforms to amp up their attribution game.
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Clearly launches AR-powered Facebook ad
From the Tech newsletter: A new try-on tool is the latest way the brand is helping customers reluctant to buy eyewear online.
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How do travel preferences impact brand loyalty?
Rewards programs are less important than quality of accommodations and service, a Facebook survey finds.
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How to future-proof your performance marketing
Why effectively driving a consumer action online is going to mean having a less rigid approach.
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Social Engagements: Making Insta-worthy creative
The managing director of Facebook and Instagram Canada on how small budgets can make 'mobile-first' content work.
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It’s time to build messaging experiences
We have entered the age of conversation. And every business will need to join in.
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It’s time to say hello to messaging
We have entered the age of conversation. And every business will need to join in.
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Facebook hires first two creative agency partners
Neil Mohan and Kayla Osmond will serve as agency consultants for planning and producing creative for Facebook platforms.
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Facebook launches shoppable AR ads
Brands can bring virtual trial to users' News Feeds and direct them to an ecommerce platform.
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F8 announcements marketers should care about
From data to AR to the growing popularity of Stories, what you should take away from Facebook's annual developer's conference.
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Facebook launches dynamic creative options
The social network has new tools to help customize and optimize ads based on where they appear.