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In the News
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Clearly launches AR-powered Facebook ad
From the Tech newsletter: A new try-on tool is the latest way the brand is helping customers reluctant to buy eyewear online.
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How do travel preferences impact brand loyalty?
Rewards programs are less important than quality of accommodations and service, a Facebook survey finds.
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How to future-proof your performance marketing
Why effectively driving a consumer action online is going to mean having a less rigid approach.
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Social Engagements: Making Insta-worthy creative
The managing director of Facebook and Instagram Canada on how small budgets can make 'mobile-first' content work.
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It’s time to build messaging experiences
We have entered the age of conversation. And every business will need to join in.
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It’s time to say hello to messaging
We have entered the age of conversation. And every business will need to join in.
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Facebook hires first two creative agency partners
Neil Mohan and Kayla Osmond will serve as agency consultants for planning and producing creative for Facebook platforms.
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Facebook launches shoppable AR ads
Brands can bring virtual trial to users' News Feeds and direct them to an ecommerce platform.
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F8 announcements marketers should care about
From data to AR to the growing popularity of Stories, what you should take away from Facebook's annual developer's conference.
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Facebook launches dynamic creative options
The social network has new tools to help customize and optimize ads based on where they appear.
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What’s trending for 2018?
From penny-pinching to facial recognition, here's what Mintel sees for next year.
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Preparing for brands that talk
With voice assistants, brands are figuring out how to insert themselves into a new kind of conversation and the high-stakes method of search.
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Tech in Action: Amazon’s fashion-forward play
The online retail giant taps into machine learning's potential for clothing design.
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Facebook launches M in Canada
The company's AI assistant is now learning which suggestions it can make to best enhance conversations within Messenger.
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Facebook acquires startup to make its AI more helpful
The acquisition of Ozlo may improve the conversational abilities of its chatbots and personal assistant.
