GE Appliances
Company Info
Brands
Ranking 2025
2024 Rank
--Agency Partners 2025
The Work
GE Appliances touts durability through kitchen soccer
GE Appliances shows what women’s soccer could look like ‘one day’
GE Appliances rallies around Team Canada
GE Appliances is kicking its soccer positioning up a notch
In the News
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Agency Wins: Bob’s Your Uncle, Pomp & Circumstance land new clients
Bob’s Your Uncle expands its brand family Toronto-based independent agency Bob’s Your Uncle has added Sandbagger Holdings Canada to its client ...
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Media Roundtable, Part 1: current spend trends
Industry leaders discuss which channels they're funneling marketing funds towards.
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2023 Digital AOY Gold: FCB rules the digital playground
As FCB continues to make tech and digital advancements its playground, the agency views the evolution as a limitless chance to improve.
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Why brands should lead with purpose, and why they don’t
GE Appliances chief brand officer Bob Park uses his experience with soccer to show how to avoid Bud Light-style backlash.
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Brands get the ball rolling on soccer strategies
With other sports like hockey and baseball locked up with sponsors, some see footie as a promising opportunity.
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GE Appliances gets on Google Assistant
The company builds control of its connected appliances directly into the AI-powered platform.
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GE Appliances is following a new digital path
The newly-acquired home appliance company has a new brand to build online.
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GE picks No Fixed Address as digital AOR
Digital will be the foundation of the appliance brand's marketing in Canada alongside PR.
