General Mills
Company Info
The Work
Cheerios extends “Cherish the Good” messaging into 2024 Olympic creative
Yoplait wants to make its latest protein offering easy and accessible
General Mills takes its Olympic packaging digital
General Mills brings back its colour-changing spoons
In the News
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General Mills promises double-digit marketing hike amid slump
General Mills is promising a major investment in marketing after cutting forecasts in the wake of a weak third-quarter among ...
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General Mills puts Oatmeal Crisp back into the spotlight
General Mills is relaunching its Oatmeal Crisp cereal in an effort to return the brand to the breakfast-cereal spotlight after ...
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French dairy co-op acquires Yoplait and Liberte operations in Canada
Meanwhile, General Mills will sell its U.S. yogurt operations to Lactalis.
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General Mills promises to significantly invest in its brands
The CPG hiked its media investment, and its Canadian business fared well.
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Canada helps to lift the fortunes of General Mills
The company's earnings were flat, but it saw strong organic net sales growth north of the border.
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What keeps Emma Eriksson up at night?
The marketing leader at Kellanova is focused on leveraging the full potential of data analytics and AI.
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General Mills plans to keep up investment in its brands
The CPG intends to "let its marketers market" following a major hike in media spending in the 2023 fiscal year.
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General Mills is on track for a double-digit ad spend boost
The company is putting marketing investment behind "compelling, digitally enabled, high ROI campaigns."
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General Mills’ profit surges on back of growing brand investment
The company doubled media spending in Q2, with plans for that to continue into 2023.
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Pets and foodservice bolster General Mills’ bottom line
The CPG is planning a "modest" level of ad spend increase with supply chain challenges looming.
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Most-read of 2021: Shopper Marketing Report
From new products to new ways to use promo spend, the stories SMR readers were most interested in this year.
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McCormick and General Mills team up to tempt spice seekers
Frank's RedHot Pizza Pops combines two brands to test how the partnership could expand its target of young men.
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Waiter, there’s shrimp in my cereal
Proof's Josh Cobden explains why brands need to have (and stick to) a playbook for even the most bizarre of reputational crises.
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Putting silos on the sideline
John Bradley and Carrie Bradley explain why having spent 2020 on the "fourth line" might make marketers realize their work is a team effort.
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General Mills is ‘rebuilding’ its marketing spending
The company is boosting spend to not just invest in big brands, but get high-quality first-party data on its consumers.
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Yop targets convention-breaking teens
With "For the Better," the yogurt brand takes a stand for youth working to change the world.
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General Mills runs character-themed sock promotion
A national in-store program leverages popular mascots from the CPG co's biggest cereal brands.
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PRAOY Silver: The Colony Project holds its own
The offshoot agency has increased its staff and expanded to Montreal.
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Honey Nut Cheerios wins 2017 SIA Grand Prix
Cossette's campaign took the top prize at the Shopper Innovation Awards, while Expedia, Ikea, Doritos and others brought home Gold.
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Shopper Innovation Awards Grand Prix: The cause effect
General Mills and Cossette take the top prize for Honey Nut Cheerios and "Bring Back the Bees."
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Jason Doolan to leave General Mills
The seasoned marketer is set to retire after putting a bit of soul in the cereal bowl.
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Yoplait Canada tackles a passion problem
As the brand fattens its portfolio, Samuel Bussieres hopes to create enthusiasm within the traditional yogurt category.
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CASSIES Bronze: Rediscovering Nature Valley
Cossette's campaign encouraged kids to disconnect from devices and reconnect with the outdoors.
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Cossette is the best at CMA Awards
The shop took top honours, while Leo Burnett's Judy John became the first agency exec to win Marketer of the Year.
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Strategy Awards 2016 shortlists: Part Four
We're rolling out all the contenders leading up to the gala on Nov. 8. Today, we feature the Evolution Strategy category.
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Take a walk on the dessert side
Snack bars don't scream "after dinner treat," but that won't stop Fibre 1 from tackling the evening.
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Cannes 2016: Canada gets 28 more shortlist mentions
Canadian work dominated in Design, also making showings in the Digital Craft, Outdoor and PR categories.
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Liberté’s taste obsession
Its first-ever masterbrand approach highlights the quality of its plain-flavoured products.
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General Mills taps Jose Bautista after cereal selfies
The CPG co struck up the partnership after seeing the player's social media love for its brands.
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2015 Marketers of the Year
Check out the six winners who nabbed top honours this year.
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Marketer of the Year: The Doolan effect
A purpose-driven approach by General Mills' director of marketing has brought new relevance to some of the country's oldest brands.
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Can cereal get its groove back?
As consumers stray to other options, can changing perceptions and new strategies revamp a stale cereal category?
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Up to the Minute: Green Giant’s new ho-ho-home
Plus: Omnicom's new collaborative mega-studio, Colour and Stone Canoe merge and more news you may have missed.
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Nature Valley promotes the great outdoors
Urging consumers to "Rediscover the Joy of Nature," the brand's new video highlights how kids today are missing out.
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AToMiC Awards: Old brands, new tricks
You can’t teach an old dog new tricks, but brands looking to reach a younger audience are proving this analogy doesn’t always apply.
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One Show winners revealed
Check out which agencies helped Canada bring home 22 pencils this year, making it the seventh most awarded country.
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Diamond’s new academic approach
The agency has hired Graham Candy to lead its new insights and strategy department.
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Hunter Straker wins General Mills
After its success with Old El Paso, the agency has been named General Mills' AOR for packaging and brand design.
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Shopper Innovation Awards: Lucky Charms embraces self-expression
The General Mills cereal brand connected with consumers during Pride to encourage self-expression.
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Game on
Pan Am’s top marketer on the challenges of getting a nation excited for those other games.
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Weekend reading: Brands tap into foodie culture
Why getting in with that trendsetting crowd means more than just posting tasty images of food porn.
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A call for more inclusion
In her latest editorial, editor Emily Wexler pontificates on what "normal" in advertising should really be.
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Weekend reading: Normalizing today’s normal
We examine how a recent marcom diversity onslaught is helping to usher in a new era of normalization in mainstream advertising.
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Yes we Cannes: Dads and a colourful doc
Our look at this year's Lions contenders begins with a family spin on familiar little Os and a WTF take on emotive ads.
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Shopper Innovation Awards contenders revealed
Check out who made the shortlist for the year's most innovative shopper marketing and retail campaigns.
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How to grab attention in 2015
Microsoft's Alyson Gausby highlights inspiring 2014 campaigns that taught us what consumers really want.
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Which food brands are tops with Canadians?
"Convenience" was the overarching theme in this year's Canadian Family Food Awards.
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AOY Bronze: DDB’s partner quest
From turning down pitches to opening a Montreal office, this Canadian network has had a banner year.
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Hunter Straker adds veteran CD
Gary Oakley brings 27 years of experience to help grow the agency's branding and packaging design expertise.
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It’s time to grow a pair
Fathers are providing the marketing motherlode, says One Advertising's Karen Howe.
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General Mills quests for men
A new cereal line just for dads is just the start of the food co's plan to win back guys to the category.
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General Mills cooks up new products
Nature Valley's first peanut-free bar in Canada and an upscale Old El Paso line are among its new offerings rolling out this summer.
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General Mills, Mondelez and P&G cheer for Canada
The Olympic sponsors are using digital and mobile tactics to bring the Games closer to Canadians.
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Sunni’s shining career
As the media maven prepares to begin a new chapter, we look back at how she reshaped the industry.
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Lucky Charms gets magically delicious at Fan Expo
The General Mills cereal brand has partnered with the Toronto-based event to target adults for the first time, by hosting a treasure hunt.
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Old El Paso starts a dinner revolution
The General Mills brand is launching a new product message and tagline with "You Mexi-Can."
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Tribal DDB adds a creative director
Tommy Perez, who is former CD for California-based Juxt Interactive, will begin working out of the agency's Toronto office, effective immediately.
