Gillette
Company Info
Parent Company:
Procter & Gamble
The Work
Brands court the modern man
In the News
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Procter & Gamble moves more media buying in-house
The company remains focused on daily use products, but is taking a write-down on Gillette.
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Not making the Grade-y
Gradey Dick's setbacks and mental fortitude is a narrative most can relate to, says The Hive's Dustin Rideout.
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P&G hikes ad spend amidst sales slump
While overall volumes are down, the company expects its share to hold across categories.
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P&G boosted its marketing spend in Q1
The CPG giant is delivering on its plan to "reinvest" cost savings as sales spiked in nine out of ten product segments.
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Gillette and TerraCycle start razor recycling program
The P&G brand will let people send in used razors from any brand and convert them into charitable donations.
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Cannes 2019: Grey wins Bronze Glass Lion
"First Shave" was one of only eight campaigns awarded in the category, while a Young Lions team wins a Bronze in Film.
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Gillette shows a transgender man’s first shave
The brand continues to define itself with a modern approach to masculinity by showing a milestone between a father and son.
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A new spin on all things retail
Brands are coming up with some very clever shopper-marketing strategies these days.
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Check it out: P&G’s Pan Am play
The CPG giant brings back "Thank You, Mom" just in time for the Games.
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General Mills, Mondelez and P&G cheer for Canada
The Olympic sponsors are using digital and mobile tactics to bring the Games closer to Canadians.
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Canada’s big winners at the London International Awards
DDB Canada, Anomaly Toronto, Leo Burnett, JWT and MacLaren McCann are among the agencies to take home awards at this year's show.
