General Motors
Company Info
Brands
Ranking 2024
2023 Rank
#286Agency Partners 2024
In the News
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Toyota Canada: When product is (truly) protagonist
By Ty Burke This story was originally published in the Fall 24 issue of strategy magazine. Inside any showroom, at any auto dealership, you ...
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Corner Office Shifts: Leadership changes in the auto industry
Plus, Canada's largest food delivery network just got a new interim CEO.
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General Motors revs up Alexa skills
The automaker brings skills for its Chevrolet, Buick, GMC and Cadillac brands to the Canadian market.
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Corner Office Shifts: GM’s new SVP and Cadillac president
A round-up of senior-level executive changes you may have missed.
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GM launches Maven in Toronto
The automaker's car-sharing service enters Canada with a message of affordability and access to the latest tech.
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GMC lets you race a truck-pulled wagon
The truck brand puts a twist on one of the Calgary Stampede's most popular events using virtual reality.
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GM Canada sponsors its first hackathon
The automaker partners with Ryerson's DMZ to explore the broader applications of AI in the category.
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Yours, mine and ours
Why traditional brands, from clothing to cars, are playing nice with the sharing economy.
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Chevy ‘sparks’ interest in the connected car
The automaker teased the "ultimate mobile device" as part of a launch campaign for the new model Spark.
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Chevy customizes the test drive
"Best Cruze Ever" aims to build excitement by making the test drive more convenient and personalized.
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Throwback Thursday: strategy in 2004
For strategy's 25th anniversary, we're travelling through time. In '04, the sponsorship scandal rocked the industry.
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Chevrolet merges creative teams to form global agency
Commonwealth, formed by Omnicom and Interpublic Group, takes over as AOR for the car manufacturer, saving the company $2 billion over the next five years.
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Cheil Worldwide leaves home
No longer exclusively a Samsung agency, Cheil is reinventing with former Euro RSCG VP Matt Cammaert heading up the Canadian division.
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Chevy redefines itself
The brand launches its largest integrated campaign to introduce three new cars to the market.
